Why Is NO ONE Talking About This NEW Disney World Store?!

When we headed to see The Little Mermaid — A Musical Adventure, the new show that just opened in Hollywood Studios, we were surprised to see a store open, as well!

This store is located right by the theater and is going to be your one-stop shop for all things princess.

Come on in to In Character! This store was open when the original Voyage of the Little Mermaid was running, but closed during the 2020 closures and never reopened. We’re glad to see it back and running!

The store is lightly themed to The Little Mermaid, featuring a painting and small accents, such as Flounder.

One wall has different stuffed dolls like Belle, Tiana, Rapunzel, Anna, Elsa, Moana, and Ariel from the cartoon and the live-action movie.

If you’re on the search for princess Mickey ears, make sure you check out this store because they have ears for Cinderella, Aurora, Moana, and Rapunzel. They even had ears for Ursula!

There are clothing options for little ones that are covered in their favorite princesses.

Lots of toys and dolls are there too! Is it really a Disney store if there aren’t toys? We don’t think so!

Mickey and his friends are also represented with kids’ apparel and plushes.

Parents of kids will want to mark ‘In Character’ on their map because we found small packs of kids’ underwear, along with shorts, tees, and hats. After all, you never know when you’re going to need them.

We’re so glad In Character is open and filled with all the princess merchandise you could ever need. Keep following AllEars for all the Disney news you need.

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