Disney Introduces A New Online Shopping “Early Access Drawing” System Called Merch Pass

If there’s anything Disney shoppers know well, it’s the plight of new, highly sought-out items selling out in a flash on shopDisney!


With the second installment in the Disney Castle Collection debuting on shopDisney soon, a new system called Merch Pass is being introduced to provide shoppers a new experience to reserve in-demand items ahead of time before purchasing.

This new Merch Pass is described by Disney as “Early Access Drawings for High-Demand Products.” When a new collection of products is launched, shoppers who wish to purchase the items will log onto their Disney Account and visit a new Early Access Drawing Page to pre-select the items they wish to purchase.

Merch Pass Logo © Disney

Then, they enter the Early Access Drawing, which will essentially act as a lottery system to determine if your entry was picked to actually purchase those items. At a later time, they will receive an email from shopDisney that will indicate that their entry was picked. If their entry is not picked, they will not receive an email.

Merch Pass General Info © Disney

If a shopper’s entry WAS selected, the items that they picked will be automatically added to their Bag. Shoppers will be given a designated time to use a link provided in their notification email to complete their purchase.

Arendelle Castle Collection © Disney

Keep in mind that entering a drawing does NOT require you to purchase the products. There are no penalties or fees if you choose not to purchase anything if your entry is selected. If a drawing has multiple products, you will need to submit an entry for each individual product you wish to purchase.

© Disney

You are allowed ONE (1) entry per product, although you may enter for as many individual products as you would like. Keep in mind that entering for multiple items does NOT increase your chances of being selected. Each product has its own individual drawings, and “you may be selected for all, some, or none of the drawings,” as indicated on shopDisney:

© Disney

For the Arendelle Castle series from Frozen, shoppers may enter the promotion between 7/13/20 at 7:00 AM PDT and 7/14/20 at 11:59 PM PDT. If their entry is selected, they will receive an email by 5:00 PM PST on 7/16/20.

Merch Pass © Disney

You can check out shopDisney’s Merch Pass FAQ page for more information! And if you wish to shop for the Arendelle series in the Disney Castle Collection, be ready to enter the promotion starting at 7:00 AM PST on July 13!

Will you sign up for the new Merch Pass for the Arendelle Castle series? Let us know in the comments!

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9 Replies to “Disney Introduces A New Online Shopping “Early Access Drawing” System Called Merch Pass”

  1. I’ve tried twice now and didn’t get selected either time. VERY frustrating. I’m so tired of the price gougers on ebay!

  2. It is just a big disappointment, batting zero with MerchPass. Disney needs to dump it unless there plan is to cater to resellers. Which feels like it very well could be.

  3. No choice but to enter. Of course I didn’t get picked either. I wanted to collect all the fight up castles. I have Cinderella but now I’d have to pay at least $250 on eBay if I want Arendelle one. All this did was create a higher demand for all these ebay sellers to get them. It didn’t help us collectors at all.

  4. The only thing MerchPass stopped was us collectors from having a chance to purchase an item. Of course, I didn’t get chosen in the lottery. But if you look on EBay and Mercari, there are hundreds of listings for the Frozen Castle Pin selling at $70-200. Some sellers even have multiple purchases of the pins. How is it that when I wasn’t even chosen to be able to make one purchase of an item? I had a better chance before the lottery. Like the Star Wars release, this was a complete fail.

  5. So, I select merch pass items right as the access opens…I don’t get selected for any of my items and am now at the mercy of the overpriced ebay folks??!! What changed? I guess my Minnie and Castle Collections will be up for sale in the near future. Ugh.

  6. FRUSTRATING!! I bought the Castle Pin Display Case. Sounds like if I don’t win an entry, I’m going to have a case with an incomplete pin collection.