LAKE BUENA VISTA, Fla. (July 29, 2010) – With its glittery galaxy of 23 illuminated floats, 80 performers, and trademark synthesizer music sweetened with Disney theme songs, Disney’s “Main Street Electrical Parade” has been leaving Magic Kingdom guests aglow all summer.

Now, the cherished entertainment spectacular is being extended by popular demand, Walt Disney World announced today.

“The return of Disney’s ‘Main Street Electrical Parade’ to the Magic Kingdom has been an overwhelming success,” said Magic Kingdom Vice President Phil Holmes. “Guests begin cheering as soon as they hear the opening fanfare and see those fantastic floats covered in lights. The parade is a magical part of a visit to the Walt Disney World Resort, so we’re thrilled to be announcing we’re leaving the lights on.”

Fronted by a new lead float starring Tinker Bell, Disney’s “Main Street Electrical Parade” officially bowed at Magic Kingdom June 6, 2010.

Beloved by generations, the parade anchors Disney’s multi-park “Summer Nightastic!” entertainment extravaganza of attractions and events. Once “Summer Nightastic!” draws to a close on Aug. 14 as previously announced, Disney’s “Main Street Electrical Parade” will continue an open-ended run.

The iconic pageant of illuminated floats dates to 1972 when it first debuted at Disneyland in Anaheim, Calif., and became an instant hit.

Prior to its current run in Florida, the parade last performed at Walt Disney World Resort from 1999 into 2001. This summer, Magic Kingdom guests have been treated to all-new elements that continue in the encore phase of the run:
–Tinker Bell leads the eye-filling procession, waving from the basket of a balloon floating gracefully above a magical garden shimmering in fairy light.
–Pinocchio and the boys from the classic film’s Pleasure Island sequence join the parade, and —Snow White joins the Seven Dwarfs on a diamond mine float.

There are new lighting effects, and the parade’s highly recognizable musical theme is brightened by new technology.

Beloved floats like the Honor America finale display – featuring the American flag and giant American eagle – are among parade favorites, along with popular characters such as Alice, Mickey Mouse and Goofy.

Especially Good News for Florida Residents

The extension will enable Florida Resident Seasonal and Weekday Select Passholders to experience the parade on their passes. And with the ability to sign on for a new monthly payment program, Florida Resident Passholders can enjoy the parade and so much more Disney theme park magic for as little as $16 a month, after an initial down payment. The payment program is available only online and complete information is available at www.disneyworld.com/payments.