When you’re vacationing at Walt Disney World, you’re likely inclined to maximize your time in the parks (and maybe barhopping and dessert-hopping around Disney Springs), but don’t forget to spend some quality time at your Resort hotel room, too!
After all, that’s exactly what Disney wants you to do — and some of the reasons may surprise you!
Disney want to establish nostalgia and attachment to the Disney brand in a way that’s comforting and makes guests want to come back again and again. No place on property does this like your very own Disney resort room.
From the comfy beds to the convenient amenities, your room and its design are meant to give you sentimental feelings that create a sense of belonging. Is it any wonder we get weepy when a Cast Member says “Welcome home”?
Money, Money, Money
And if you’re coming back year after year to capture that nostalgia, you’re going to do something Disney really wants you to do: spend money. Besides the cost of a Resort room and tickets, Disney knows that if you’re relaxed, resting in a quiet, sentimental environment, you’re more likely to loosen the pursestrings.
And fortunately for Disney/unfortunately for your savings account, there are lots of things to spend money on in your hotel! This includes in-room dining, on-site dining, gift shops, merchandise, and overpriced groceries. Disney knows you’re more likely to spend money on Disney stuff when it’s conveniently accessible to you.
Coupled with the fact that Disney resort guests get many additional perks, like Early Theme Park Entry, complimentary transportation to the parks, and more, they make visitors feel special and like they’re saving money in different ways. Thus, they might be more inclined to spend more elsewhere!
Disney for Life
The money motivation is an understandable and unsurprising one, but another huge reason why Disney wants you clocking time in the comfy confines of your room is so they can make a lifelong Disney fan out of you!
Immersing guests in the Disney magic is the best way for guests to establish nostalgia, ensuring repeat visits, glowing word of mouth, and excited social media posts.
Sure, most guests feel all these things by simply being in the parks and without even staying at a Disney resort, but the parks have a lot more variables that are out of Disney’s control, such as weather that might ruin your experience, overcrowded queues that might upset your party, or restaurant reservations that are annoyingly impossible to snag (looking at you, Cinderella’s Royal Table).
The resorts, and your room in particular, are environments that Disney can curate and control, guaranteeing the utmost comfort, relaxation, and happy vibes that’ll leave you with positive memories you won’t soon forget.
These spaces are the ultimate showcase for the dreamiest Disney vacation, and Disney wants to make sure you’re making the most of it — for your benefit and for theirs.
Which Disney resort is your favorite places to spend time in? Let us know in the comments!