Goodbye #UnforgettableHappensHere. Hello #MagicIsEndless. Disney Parks unveiled its new marketing campaign for 2017 in the fall, and the slogan already has appeared in TV ads and numerous promotional materials from The Walt Disney Co. Expect to see it highlighted in this week’s Disney Parks Christmas special, too.
“The Magic Is Endless” has been described by Disney as “There is a world, like no other world. Where the things we love never end. And smiles and laughter have no limits. You’ll find them in four amazing Theme Parks. Feel them in relaxing Resort hotels. And discover them in places you don’t even know exist yet.”
The campaign aims to zero in on making “endless” memories at Walt Disney World Resort — both in the expected places, such as the theme parks, and at the less-well-known experiences, such as Disney Princess makeovers at the Bibbidi Bobbidi Boutique.
This message likely will be highlighted in the renamed television special, “The Disney Parks’ Magical Christmas Celebration.” In addition to the usual musical performances and Disney parade shown on Dec. 25, the production is expected to feature real-life stories of families who have experienced (or will experience) some Disney magic.
“The Magic Is Endless” has its own splash page on the Walt Disney World website, and it’s loaded with tools to help customers book their perfect vacation and start making those memories. It highlights the new 4-Park Magic Ticket, which gives the guest one admission to each of the four Walt Disney World theme parks for a total of four days. Tickets must be used within 14 days of first use or by May 26, 2017, and some blockout dates apply. The cost of the four-day ticket is $279 plus tax for ages 10 and older.
The page also points readers to other special offers, such as a package that includes the 4-Park Magic Ticket and four-night accommodations at select Walt Disney World Good Neighbor Hotels, starting at $1,675 for a family of four. The package price is valid for arrivals most nights from January 3 through April 5 and April 22 through May 22, 2017. Packages must be booked by March 5, 2017.
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