Attention Passholders! Pop-up Halloween Merchandise Event on Sept. 28!

Surprise! Friday, Sept. 28, is the date of the first-ever V.I.PASSHOLDER Pop-up Merchandise Event for Walt Disney World Annual Passholders!

Dooney & Bourke Halloween Villain Ear Collection

That’s right, from 7:30 to 9 a.m. on this date, Passholders will be able to shop at the Emporium at Magic Kingdom before anyone else — which means they’ll have exclusive access to brand-new Halloween merchandise!

The special items include:

  • the Villain Ear Hat Collection by Dooney & Bourke, created especially for Walt Disney World and Disneyland Resort. There’s a tote, crossbody bag and wristlet with a design that highlights an array of Disney Villains portrayed as  Ear Hats.  Limit two per person.
  • a Limited-Release Haunted Mansion Hitchhiking Ghost Plush Set  that features individual plush figures of Ezra, Phineas and Gus in a tombstone-shaped box sporting Madame Leota’s face.

  • a wide selection of Tim Burton’s The Nightmare Before Christmas Merchandise, from apparel to limited edition pins, all celebrating the 25th anniversary of the film.

More good news! You can use your 20 percent Passholder merchandise discount during this event.

Annual Passholders will also receive a complimentary beverage and a special treat. And who knows? A few famous Disney faces may be on hand to haunt you as you shop.

You don’t need to register in advance, but you will need to present your valid annual pass and photo ID at check-in.

Starting at 9 a.m. on Sept. 28, these items will be available for sale to all guests.

Will you be getting up early to hit this special pop-up sale? Let us know what will you buy first in the comments below!

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Debra Martin Koma wrote about food, travel and lifestyle issues for a number of local and national publications before she fell in love with Walt Disney World on her first visit — when she was 34! She's returned to her Laughing Place more times than she can count in the ensuing years, and enthusiastically shares her passion with readers of AllEars.Net and AllEars®. Deb also co-authored (along with Deb Wills) PassPorter's Open Mouse for Walt Disney World and the Disney Cruise Line, a travel guide designed for all travelers to Walt Disney World who may require special attention, from special diets to mobility issues.

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