NEW Poll Ranks Disney World Hotels 8th Most Popular…So Who’s Number 1?

A new ranking of America’s most popular hotel chains has listed Disney’s hotels in a surprising spot!

Disney’s Contemporary Resort

Online research org YouGov has released a new poll on America’s most popular hotel chains, and Disney’s resorts overall came in much lower than we would have expected. However, when we dug into the numbers, things got a little complicated!

First, a quick breakdown of YouGov’s methodology. According to the group, their objective is to present “nationally representative popularity scores for thousands of things.” The group’s rankings are “calculated by taking the proportion of people who view something positively and showing it as a percentage of all of the people who have given any opinion about that thing, including ‘have heard of’. The same calculation is used for the neutral, negative & have heard of percentage scores. Our sample mirrors the demographics of the US and the data is weighted to be nationally representative.”

So, Now That Thats Out of the Way, Where did Disney’s Hotels End Up?

In YouGov’s overall ranking of Most Popular Hotel Brands for the First Quarter of 2024, Disney came in 8th, below Holiday Inn, Hilton, Marriott, Best Western, Courtyard by Marriott, Holiday Inn Express, and Hyatt. Hampton Inn and Sheraton round out the top 10.

8th overall

Disney’s overall score found the company was heard of by 97% of respondents, and liked by 56% of them. Meanwhile 18% of respondents disliked Disney, while 23% were neutral.

YouGov

Frankly we were surprised to see Disney ranking below brands such as Best Western in popularity. However, when digging deeper, it became apparent that the numbers were very skewed among demographic lines regarding age and gender.

For Millennials – – defined by YouGov has having been born between 1982 and 1999 – – Disney actually topped the popularity list, with 66% of respondents in that age bracket viewing the company positively.

YouGov

On the other hand, only 48% of those polled in Generation X (born between 1965 and 1981) viewed the company positively, putting them at #16 for that demographic.

YouGov

Surprisingly given the fact that many of them grew up with Walt Disney at his televised peak, Baby Boomers (born between 1946 and 1964) had the lowest opinion of Disney’s hotels, with only 49% of those in that demographic looking on the company positively, good for only 21st place in time rankings.

YouGov

Things were split along gender lines as well, with 52% of men polled looking fondly on Disney – – good for 15th on that list…

YouGov

… while 60% of women polled viewed the company fondly, putting Disney Hotels at #5 on their ranking.

YouGov

While Disney’s overall placement on the list seems a bit low, when digging deeper it becomes clear that there are demographic splits at play. Millennials overall and women in particular viewed it very favorably, with Baby Boomers and Gen X overall having a relatively negative outlook on the company’s hotels, and the overall amount of men polled falling somewhere in the middle. Stay tuned to AllEars for more Disney news.

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What are your thoughts on this study and its demographic results? Let us know in the comments below.

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One Reply to “NEW Poll Ranks Disney World Hotels 8th Most Popular…So Who’s Number 1?”

  1. Disney Boomers have the lowest opinion of the hotel chain because we have seen the decline in quality and amenities over the years–cheap towels, blankets and mattresses is just a beginning. We know we’re getting way less bang for our buck.