Loki has REALLY thrown us for a loop with the taste of the multiverse we’ve gotten as of late.

But, there has been a whole lot of Marvel content recently along with Loki as WandaVision and The Falcon and the Winter Soldier have already premiered. And, we have even more content on the way with Black Widow, Shang-Chi and the Legend of the Ten Rings, Spider-Man: No Way Home, and MORE.

The Hollywood Reporter recently sat down with Walt Disney Studios marketing president Asad Ayaz to discuss all things Marvel, but especially Loki. And, the newest Disney+ show has a LOT more to it than you’d think!

When a show like Loki is created, the ongoing series has to have a lot more marketing tools put in place. Each week, new posters and other materials are released to coincide with the additional characters and storylines that are introduced. Now that Disney+ made the big change of premiering original shows on Wednesdays versus Fridays, the marketing team has had to take this shift into consideration as well.

The marketing team does have help from Tom Hiddleston, who plays Loki, as he loves being involved in building the show. He has been willing to participate in brand tie-ins, series promos, and even Marvel events that take place. But, still, the production team doesn’t know everything about the show since there are a limited amount of people with access to the script.

Marketers have to work with filmmakers to have a sense of the footage that has been shot and what the campaign should look like. Each series gets promoted on its own prior to moving on to the next show, like The Falcon and the Winter Solder was promoted far ahead of Loki.

Since there are continual Marvel series and films being released, that means spoilers come with the territory. Each episode that is released dictates how the marketing team works as there are clues prior to new entertainment, as well as reveals post-episode. Still, the team does its best to avoid major spoilers, so fans don’t feel like there have been TOO many details given in posters, trailers, promos, and more. As a matter of fact, the marketing team works “backwards” from the story to plan the campaign, starting from the release date.

This allows Marvel to give each of their shows and movies their own time to shine without “bleeding into” other upcoming content. The fans are able to appreciate each individual series without feeling overwhelmed by the next Marvel entertainment slated to arrive.

We may only have seen two episodes so far of Loki, but we CAN’T WAIT to see what the show has in store! And, you can stay tuned with AllEars for the latest Disney entertainment and news coming soon!

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