It seems that some of our favorite Marvel characters have taken on a new hobby — selling SUVs?
There’s a new campaign to team up Hyundai with Marvel characters and Disney+ to promote SUVs and the streaming service.
The Los Angeles Times has reported that Disney will be partnering their three Marvel Disney+ series Loki, WandaVision, and The Falcon and the Winter Soldier in a campaign with Hyundai to promote Disney+ and the new Hyundai Tucson.
The Hyundai vignettes feature the characters of Wanda Maximoff, Sam Wilson, and Loki, and mark an increasingly complex form of advertising involving characters and storylines. The concept of advertising through the inner world of a franchise of characters is certainly the beginning of more creative and complicated marketing campaigns.
We’ll keep you updated with all the latest so stay tuned to AllEars!
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