October 1st, 2021 was a historic day in Disney World history with the 50th-anniversary celebrations kicking off!
We brought you along with us to all four parks (and the resorts!), sharing a look at all the new entertainment, snacks, merchandise, attractions, and more that debuted in the parks for the first time. And, we’ve been bringing you the latest ever since! But, as things have settled down in Disney World, we’re reflecting on everything that happened that day way back in October 2021 and how a few small tweaks could have made a big difference in the guest experience.
So, Here’s What Went Wrong on the 50th Anniversary, and What Could Have Been Done Differently!
Released More Merchandise
What is a Disney celebration without some merchandise, right? Well, Disney certainly delivered on that end for the 50th anniversary, releasing tons of new merchandise including an exclusive Anniversary Collection that was only available in ONE store in Magic Kingdom.
And, while busy days in Disney World are usually filled with long lines for rides, on October 1st, the longest lines were actually for stores! So, instead of waiting hours to hop on Seven Dwarfs Mine Train, guests were waiting hours in virtual queues and lines across the parks.
We saw lines at the Creations Shop in EPCOT…
…World Showplace (where new Remy’s Ratatouille Adventure merchandise was released)…
…and there was even an hour-long wait for snack kiosks in Magic Kingdom to secure the newest Balloon Popcorn Bucket.
And, of course, with such a high demand from park-goers, things started to sell out pretty quickly.
So, what could Disney have done to relieve this issue? Well, all in all, it seemed that they really just needed more merchandise. It can be hard to know exactly what will sell out, but we have seen items like Popcorn Buckets, Minnie Ears, and exclusive collections sell out in the past. And, with Park Pass Reservations completely booked for almost all of the parks on October 1st and merchandise being one of the main attractions, we can’t help but wonder if there could have simply been more quantities of popular items.
Release Merchandise in MORE Locations
Speaking of merchandise, the 50th Anniversary collections could only be found in a few select locations around the parks, which led to quite a bit of crowding in those stores.
For example, at Magic Kingdom, The Emporium was home to the Celebration Collection and it was almost impossible to walk around the store throughout the day. And, with so many people in one spot on the hunt for merchandise that was selling out fast, sadly, there were some reports of fights breaking out.
Additionally, Disney’s Anniversary Collection was released exclusively at Big Top Souvenirs in Magic Kingdom and the only way to get inside was to join a virtual queue. But, the QR code needed to enter the queue continued to change throughout the day, making it incredibly difficult to secure a spot in line.
And, with frustrations high near Big Top Souvenirs, we witnessed a lot of guests who were not on their best behavior towards other guests and Cast Members.
Of course, a lot of the draw to an exclusive collection like the ones released on October 1st is that it’s hard to get, but we can’t help but think that some of the tensions may have been alleviated if there were more spots to pick up the specialty items. Or, Disney could have even used a virtual queue system for other stores in the parks to reduce the crowds inside and disperse guests throughout the day a bit better.
Debuted a New Attraction or Overlay
If you were to look at the My Disney Experience app on October 1st in Magic Kingdom, you would have noticed that lines for attractions were NOT long compared to what we normally see on the most crowded days in Disney World. And, that’s because everyone was taking time to explore all of the new 50th anniversary offerings, and none of those involved rides.
Now, over at EPCOT, there was a new attraction (Remy’s Ratatouille Adventure), but it opened with a virtual queue and no standby line (which isn’t the case anymore). Because of this, crowds were still focused at stores and dining locations because only the people who secured a spot in the virtual line could ride and even they only had to return when they were notified that it was their turn.
So, instead, lines were long for merchandise (like we’ve mentioned), mobile order, and even fireworks, with people staking out their spot for Disney Enchantment in Magic Kingdom early in the morning.
Traditionally, busy days in the parks aren’t anything like this because…well…Disney doesn’t introduce 150+ snacks, 3 new merchandise collections, and debut a new fireworks show usually. But, even with all the new things available on October 1st, a new attraction (that had a standby line) or even a 50th-anniversary overlay at a current attraction would have helped to disperse the crowds a bit better.
So, the big kick-off to Disney World’s 50th Anniversary celebrations certainly had a few hiccups, but, hey, we all got through it! And, now that the dust has settled, crowds are more manageable and we’ve got MANY more months to experience it all.
Of course, we’ll continue to bring you along through it all, so stay tuned to AllEars for more!
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Were you in Disney World for the 50th anniversary? Let us know in the comments!