A few weeks ago, I wrote about a new shop at Downtown Disney Marketplace called Tren-D.
Today (April 9, 2009) Disney held a press event to kick off this new boutique. This shop is a stylish destination with a designer flair and eclectic offerings.
Inspired by Mark Perrotta, Director of Product Design and Development for both Disney World and Disneyland, this shop has been in the works for the last eighteen months. It was Disney’s desire to create a place where unique merchandise, aimed at the trendy woman, could be found.
Offerings include organic lounge-wear, embroidered handbags, jeweled sunglasses and trendy accessories. Designers such as Kidada Jones, Tarina Tarantino, and Roxy will showcase their artistry – blending it with Disney-inspired creations.
I spoke with Dara Trujillo, Manager of Merchandise of Franchise & Synergy Development. She told me that 50% of the items in this shop are unique to this location and could not be found anywhere else at Disney World. Also, new items will be introduced every thirty days so the store will always feel fresh and new. Dara also told me that much of the artwork scattered around the shop was created especially for Tren-D. It was Mark Perrotta’s desire to create a unique environment where hip shoppers could find fun and eclectic merchandise.
Tren-D replaces Summer Sands and is near Pin Traders and Once Upon A Toy. Below are some pictures I snapped today.