Tag: Magic Kingdom Club

Disney Dollars Were The Brainchild Of Disney Marketing Guru Jack Lindquist

Posted on by Chuck Schmidt
The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."
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MY FAVORITE THINGS ABOUT DISNEY: My Main Street Friends

Posted on by Chuck Schmidt
During my 45-plus years of covering the wonderful world of Disney, I’ve had the distinct honor of striking up relationships with a good number of Disney’s more prominent cast members, whose careers are memorialized on windows along Main Street USA in California, Florida or France. Whenever I return to a Disney park, I make sure to renew acquaintances with my Main Street buddies.
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Jack Lindquist graduated from marketing guru to one of Disneyland’s greatest cheerleaders

Posted on by Chuck Schmidt
Disney Legend Jack Lindquist made significant contributions to solidify the success of Disneyland. [The Walt Disney Company] During the first few years of Disneyland’s existence, although hopes and expectations were very high, “the success of the park wasn’t a slam dunk,” according to Marty Sklar, the Disney Legend and former head of Walt Disney Imagineering … Continue reading "Jack Lindquist graduated from marketing guru to one of Disneyland’s greatest cheerleaders"
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From the Tickle Trunk – Disney Clubs

Posted on by Gary Cruise
Are you a member of D23? To the best of my knowledge, it is the only “official” fan club, organized by Disney, in operation today. But D23 has had several ancestors over the years . . . and those old clubs are what I’ll describe briefly in this blog. I’ll be using plenty of scanned … Continue reading "From the Tickle Trunk – Disney Clubs"
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