NEWS: Disney CEO Bob Iger Comments on Pulling Advertising From X

The Walt Disney Company is going through a lot right now.

©Disney

While it has been celebrating its 100th anniversary, not all of the news has been so light. Recently, CEO Bob Iger commented on Disney’s “woke agenda,” and also confirmed that he would be stepping down from his role in 2026. On top of that, there has been an ongoing battle between the company and Governor Ron DeSantis regarding the takeover of the Reedy Creek Improvement District. Now, Iger is weighing in on another issue in the headlines — advertising on X (formerly Twitter).

Recently, Elon Musk, owner of X, made some comments on a post that was deemed anti-Semitic. Following some backlash, Disney, along with Comcast/NBCUniversal, Paramount Global, Warner Bros Discovery, Apple, Lionsgate, and others pulled ads from the site.

Bob Iger ©Disney

According to Deadline, the CEO of Disney is now commenting on the decision. “I have a lot of respect for Elon and what he’s accomplished,“ said Iger. He continued, “by him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us. And we decided we would pull our advertising.”

©The Walt Disney Company

When asked how long this advertising ban will be in effect, Iger said that he hadn’t decided. “I haven’t really addressed it since the decision was made.” We’ll keep an eye out for any updates, so stay tuned to AllEars for more.