Disney’s Reputation Has DROPPED Again, According to New Survey

The past year has been tumultuous for The Walt Disney Company, to say the least.

Cinderella Castle

From a battle with Florida Governor Ron DeSantis to a change in CEO, Disney has been in the news quite a bit in the past twelve months. Not to mention the changes in the parks, the new film releases, and other business decisions that have caught the attention of the media. But unfortunately, it seems that all those news stories have had a negative effect on Disney’s reputation.

Each year, Axios and Harris Poll put together a survey to gauge the reputations of the most visible companies in America, compiling the results for the top 100 brands. These results have been tracked over 20 years of research, and include some of the biggest names in the business world. But where does Disney rank among them?


For 2023, The Walt Disney Company has landed at spot number 77 out of 100. This is a twelve-spot drop since last year, and the company’s overall score sits at 70.9/100. Of the individual categories that are tracked, Disney scored best in “Products & Services” but ranked lower in Citizenship, Ethics, and Character.

©Axios Harris Poll

The year’s rankings are based on a survey of 16,310 Americans from a nationally representative sample, conducted in March of 2023. Overall, Disney still fell into the “good” category for poll results. The top-ranking companies this year included Patagonia, Costco, John Deere, Trader Joe’s, and Chick-fil-A. In a separate survey of the most polarizing brands, Disney ranked fifth out of 100.


We’ll be interested to see how public opinion shifts surrounding the Walt Disney Company in the future, so we’ll continue to lookout for polls like these. Stay tuned to AllEars for more Disney news and updates that you need to know.

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5 Replies to “Disney’s Reputation Has DROPPED Again, According to New Survey”

  1. I’ll support the Disney bubble, a place that accepts all. I’ll not support FL though. No visits offsite, no supporting any FL business.

    1. Conservatives are the issue. Hate filled, bigoted, uncomfortable outside their own bubble, unwilling to accept others. FL is a swampland, supported by visitors from all over the world, visitors who are WOKE! Time FL grows up and realizes the big mistake they are making. Hate and ignorance has no place in FL. People of faith should follow Jesus teaching as well. Jesus was WOKE!

      1. In your opinion, conservatives are hate filled and bigoted, but you end with “hate has no place in Florida”. Pot, meet kettle. If Florida upsets you so much, they have a park in California that may be more to your liking.

  2. I hate to say this but Disney is being corrupted from the inside. Disney is being changed from what Walt, Roy and all the imaginer’s had created to something completely different. And if a certain segment of CM’s and also Leadership are not removed from Disney they will succeed. Disney needs to go back to its roots to come out of this!