CEO Bob Iger Was Reportedly “Alarmed by Increases in Prices” at the Disney Parks

Recently, Bob Iger returned to Disney as CEO as Bob Chapek stepped down from the position.

Bob Iger ©Reuters

A lot of information has been revealed in the past few days including why this decision to change CEOs was made, we looked at what changes Iger could realistically make, and we saw what everybody was saying about the switch on social media. But now, Iger has commented on some more things that happened during Chapek’s time as CEO.

The Wall Street Journal just discussed the tensions that lie between Bob Iger and Bob Chapek when Iger stepped down as CEO in 2020.


According to the Wall Street Journal, “Mr. Iger felt Mr. Chapek, who set ambitious goals for the growth of Disney’s streaming business, had given priority to that business at the expense of other parts of Disney, like cable television and the theme parks.”

Bob Iger and Bob Chapek ©Disney

We now know that one of the reasons Iger came back when he did is based on the Q4 earnings report. In the earnings call, Chapek announced that Disney+ was still dealing with financial losses and that the theme parks were supporting the streaming service.

This seems to be one of the reasons prices have continued to increase in the theme parks, and it looks like Iger does not agree with the decision.


“Mr. Iger was alarmed by increases in prices at Disney theme parks that Mr. Chapek argued would boost revenue and limit overcrowding” according to the Wall Street Journal. In October, many price increases hit the Disney parks including food, water, Genie+, private photo sessions, and more. In November, Disney announced price increases for annual passes.

Thanksgiving week crowds

Mr. Iger also reportedly told one confidant that “He’s killing the soul of the company,” when talking about Chapek. We asked our readers what they wanted to see change now that Iger is CEO again, and the most common answer was “bring back the magic.” 

If you want to read more about Bob Iger’s return to Disney, check out our posts below:

Stay tuned to AllEars for more Disney news.

Why Bob Iger’s Return to Disney May Be Doomed From the Start

Join the Newsletter to stay on top of ALL the breaking Disney News! You'll also get access to AllEars tips, reviews, trivia, and MORE! Click here to Subscribe!

Click below to subscribe

What do you think about Iger’s comments? Let us know in the comments.

Trending Now

Leave a Reply

Your email address will not be published. Required fields are marked *

5 Replies to “CEO Bob Iger Was Reportedly “Alarmed by Increases in Prices” at the Disney Parks”

  1. I have travelled with all my family 4-5 people including 2 adults and last 2 times as just 3 children and I now that I am single mom. We stayed at Port Orleans Riverside and was able to afford it with prices published. My youngest had her sweet 16 & graduating this year and I wanted to join in 50th festivities. A friend and her daughter are joining us and with $$ hikes, we can only afford All Star Movies and this is really sad. This will be her first time in a Disney Resort on site. With Canadian dollar exchange, there are no deals to attract Canadian population as in past. Even Disney+ subscription didn’t give an advantage only for cruises which is not bulk of the Disney clientele

  2. I’ve read in these blogs that the parks earned millions, if not billions. I don’t exactly remember which. However, it doesn’t matter which. Tiger needs to bring prices back down, higher more cast members and clean up the parks. I haven’t been to Disney World since 2010 due to many personal reasons that kept my life very busy along with increasing health issues on top of that, however, my husband and I are hoping to make plans for March in order to be there for their 50th Anniversary since we had been there during their 25th. We’ve been to Disney World SOOO many times and it was always so magical for us that our youngest daughter even decided to have her wedding there. I can’t imagine going and not enjoying myself and the magic missing. He needs to bring back the Disney Transportation, too because that was when the magic began!

  3. keeping disney streaming service going decisions were made to raise prices at the theme parks, that is like the saying robbing peter to pay paul. i would love to go to walt disney world but the prices are to high, i have no smart phone, and i would not purchase genie-plus just to ride a ride. disney needs to get back to the basics of what really draws people to the parks, went several times in the 70’s, 80’s and 90’s and we did not need all that expensive computer stuff to enjoy walt disney world, we stood in line and waited our turn. made dinner reservations with no problems, never paid a resort fee to park our car at the resort hotel we stayed at. also, i hope that disney is paying the cast members a good salary, remember, except for their breaks, the cast members are on their feet their entire work day. return to what walt disney intended, a happy place, where people could bring their families!!!!!!!!!!

  4. I agree 100% WDW should not be the vacation for the rich and wealthy. Walt designed it for ALL families to enjoy. The fact that this Genie plus service increased due to holidays is disgusting and speaks GREED on a huge scale

    1. It’d take a stroke of the pen for Iger to revert Genie+ to FastPass and the shut down the park reservation system. Think he’ll do it? Nah, me either. Once people are paying then they’ll just leave it as is.