New Report Details How Disney Employees Are Using AI More Than a Billion Times A Week

According to Business Insider, Disney employees are actively using artificial intelligence (AI), sometimes billions of times in just over one week.

The company has started using an “AI Adoption Dashboard” which shows who is using the most AI tokens, which are units of data processed by Large Language Models or LLMs, or “tokenmaxxing.” They’re mostly using Anthropic’s Claude AI and Cursor AI, a coding platform.

The report says the Walt Disney Company has given tech employees access to the AI Adoption Dashboard, which tracks token usage across AI coding tools such as Claude and Cursor. It shows the number of employees actively using AI, the number of requests made, and the number of tokens used over a given period of time.”

One employee referred to the dashboard displaying the most active AI users by the number of requests made and tokens used as the “leaderboard.” The same employee also said that they “are being encouraged by managers to use AI tools more often.”

According to the dashboard, the biggest users of AI in the company made hundreds of requests per day on average and use tens of millions of tokens. One employee “invoked Claude about 460,000 times over nine work days in mid-April,” which is about 51,000 times per day. The high amount is likely because of autonomous agents, which are software that can make decisions and interact with external systems to complete tasks with minimum human oversight.

The dashboard has been around for a few months, including before Josh D’Amaro took over as the Walt Disney Company’s Chief Executive Officer. The company had previously partnered with OpenAI, but the deal ended up falling through. Previously, the company’s AI strategy has been marked as a “top priority,” but D’Amaro will have to decide how the company works with AI in the future.

One employee estimated that AI costs were around $1 per 16,700 Claude tokens and $1 per 21,000 Cursor tokens, based on dashboard data. This could mean Disney would have estimated costs of $185,000 and $627,000 for Claude and Cursor.

We’ll be keeping an eye out to see how Disney continues to use AI in the future, so make sure you keep following AllEars for more.

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