NEWS: MagicBands Receive a BIG Price Increase in Disney World

As Disney continues to make adaptations to the way the parks operate, we’ve recently seen a heavy focus on mobile engagement.


While the parks place emphasis on My Disney Experience regularly for dining, merchandise, wait times, and more, the app has even become a virtual MagicBand through the MagicMobile feature. And, as Disney adds more options to MagicMobile, the parks have implemented changes to the actual physical MagicBand service so the accessories are no longer free to both hotel guests and, beginning in August, Annual Passholders.

After Disney World announced that MagicBands would no longer be complementary for Annual Passholders yesterday, the accessories have seen a BIG price increase in the parks and online.


Previously, the regular single-colored bands were available for $14.99 when purchased from the stores in Disney World or on shopDisney. Now, though, they have seen an additional $5 fee, bumping them up to $19.99 for the MagicBands.

Price Increase

The other specialty MagicBands have also seen price increases as the Bronze themed MagicBands leapt from $24.99 to $29.99 and the limited release Amethyst MagicBands went from $29.99 to $34.99.

Price Increases!

Disney is currently trying to shift guests to use more of the MagicMobile features versus the physical MagicBands around the parks. But, we’ll have to keep an eye out for any other changes coming to the service soon. In the meantime, stay tuned with AllEars for the latest Disney news!

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Rachel Franko has been going to Disney Parks since she was a baby, and her love of Disney has only grown into a SLIGHT obsession since! She's been writing for AllEars since 2019 and loves sharing the magic with all the readers. When she's not writing, you can catch her heading to Disney and Universal Studios with a heart full of dreams and a backpack full of themed ears!

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6 Replies to “NEWS: MagicBands Receive a BIG Price Increase in Disney World”

  1. What do those who don’t have smart phones,the elderly or very young do? My elderly parents would have no idea how to navigate around the mobile app?

  2. Another example of the worsening Disney greed. I guess one and done business is okay for getting a few extra dollars today. Removing perks, increasing prices is a good reason to do elsewhere.

  3. Hi! Love all 🙂 Question: why do you think they’re trying to get guests to use mobile vs bands in the parks?

  4. It’s all very well pushing you to being mobile but if you don’t have a roaming/USA data plan or don’t want to have your phone out all the time it’s better to have a magic band. We’re from the UK and don’t have a us data plan and found Disney WiFi sketchy at times so prefer the bands

    1. That was my thought, Sarah. This seems to be aimed at getting a few more bucks…er…euros, pounds, etc., out of overseas guests. I don’t think many domestic guests are going to continue using magic bands.