NEWS! Disney+ and Hulu Lead in Overall TV Ad Impressions in 2020

The Walt Disney Company recently announced that its primary focus will be centered on streaming services and media entertainment.

Disney+ launched in November 2019 and Disney also formed a partnership with Hulu for more content. Since then, Disney announced that the company will release 100 pieces of new content every year. The effort to make media their top priority continues as Disney+ and Hulu lead in total television advertising impressions.

Deadline has listed the increases and total amount of viewer impressions for all the major streaming services this year. An “impression” is defined as a verified playing of an ad on a TV screen for at least 3 seconds. Disney+ is at the top of the list with 18.3 billion and Hulu was a close second with about 15 billion impressions. Hulu has seen a whopping 144% increase in ad viewership since 2019.

Deadline’s TV Ad Impressions Ranking (% change from 2019)

Disney+ – 18.3 billion (+425%)
Hulu – 15B (+144%)
Amazon Prime Video – 11.2 billion (+25%)
Peacock – +6.7 billion (N/A)
Apple TV+ – 6.6 billion (+61%)
Fox Nation – 5.5 billion (+96%)
Discovery – 5.3 billion (N/A)
HBO Max – 5.1 billion (N/A)
Sling TV – 5 billion (-21%)
CBS All Access – 4.4 billion (+331%)
ESPN+ – 3.3 billion (-27.5%)
Food Network Kitchen – 3 billion (+31%)
Amazon Fire TV – 2.8 billion (4%)
Quibi – 2.8 billion (N/A)
AT&T TV – 2.7 billion (+1,568%)
Netflix – 2.3 billion (+3%)
BET+ – 1.9 billion (+269%)
Spectrum TV On Demand – 1.6 billion (-47%)
Motor Trend OnDemand – 1.4 billion (+80%)
AMC+ – 1.2 billion (N/A)

Hulu and Disney+ have smoked the competition as far as ad impressions.  Amazon Prime is in 3rd place with 11.5 billion and Peacock is way behind with 6.5 million. It’s clear that Disney is staying true to its word and making streaming media its top priority. We have a lot of new shows and movies to look forward to in the next few years and it will only continue to grow. 

Are you looking forward to the new movies and shows coming to Disney+? Let us know in the comments!

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