Quiz – Who Sponsors Disney – Answers

Yesterday, I briefly discussed the importance of corporate sponsors in connection with Disney shops, restaurants, and attractions. Then I presented you with 20 questions to see if you could remember what company is connected with a given location. Here are the answers. It will be interesting to see just how well these companies’ advertising dollars are being spent.

This quiz is strictly for fun. There are no prizes to win or announcements of scores. Enjoy.

1. What company sponsors the PeopleMover at the Magic Kingdom?

a. Alamo
b. Hertz
c. Avis
d. Budget
e. None of the above

Disney has always tried to select sponsors that have a reasonable tie-in to the attraction. This helps maintain continuity and theming. In the case of the PeopleMover, Alamo is the current sponsor. The tie-in here is “transportation.”


2. What company sponsors DinoLand U.S.A. at the Animal Kingdom?

a. McDonalds
b. Burger King
c. Wendy’s
d. Dairy Queen
e. None of the above

If you selected McDonalds, you’re two years too late. McDonald’s ten year contract ran out in 2009 and they chose not to renew. Currently, DinoLand has no sponsor. When McDonalds left, so did their French Fries stations at the Magic Kingdom and Epcot.

Dinoland U.S.A.

3. What company sponsors Lights, Motors, Action Extreme Stunt Show at Disney’s Hollywood Studios?

a. Opal
b. Goodyear
c. General Motors
d. Brawny
e. None of the above

This is a case where the sponsorship really doesn’t have anything to do with the attraction. Brawny sponsors Lights, Motors, Action! Extreme Stunt Show.

Lights, Motors, Action Extreme Stunt Show

4. What company sponsors Mission Space at Epcot?

a. Lockheed Martin
b. Hewlett Packard
c. Compaq
d. Dell
e. None of the above

Compaq was the announced sponsor for Mission Space. However, HP bought Compaq during the attraction’s construction and HP took over sponsorship.

Mission Space

5. What company sponsors Space Mountain in the Magic Kingdom?

a. RCA
c. FedEx
d. United Technologies
e. None of the above

RCA sponsored this attraction from 1975 to 1993. FedEx sponsored the attraction from 1994 to 2004. Currently, Space Mountain has no corporate champion.

Space Mountain

6. Disney offers their own line of candy and it is sold property wide – usually under the “Goofy’s Candy Company” brand name. What other company also sells their confectionary delights at the parks and hotels?

a. Hershey
b. Whitman’s
c. Mars
d. Brach’s
e. None of the above

Mars make Snickers, Milky Way, 3 Musketeers, M&M’s and a number of other goodies. These products can be found all over Disney World.


7. We periodically see plywood walls surrounding new construction or maintenance projects. Who sponsors the “Sorry for the inconvenience-type” signs placed on these walls?

a. Georgia-Pacific
b. Lowes
c. Home Depot
d. Stanley
e. None of the above

Stanley Works of Connecticut is one of the newer companies to join the Disney Family. Not only do they sponsor construction wall signs, but their tools can be seen in the Lights, Motors, Action! Extreme Stunt Show garage and in the Test Track queue.

Construction Wall Plaque

8. What is the official brand of coffee served at Walt Disney World?

a. Folgers
b. Hills Brothers
c. Nescafé
d. Starbucks
e. None of the above

I’m not a coffee drinker, but my friends that imbibe tell me they wish Nescafé wasn’t the coffee of choice at Disney World, but it is.

Nescafé Billboard

9. What company sponsors The Land Pavilion at Epcot?

a. Kraft
b. Nestlé
c. Caterpillar
e. None of the above

Kraft sponsored The Land Pavilion from October 1, 1982 to September 26, 1993 and Nestlé from September 27, 1993 to early 2009. Currently, no company is sponsoring this pavilion.

The Land Pavilion

10. What brand of ice cream is served at the Plaza Ice Cream Parlor on Main Street in the Magic Kingdom?

a. Edy’s
b. Baskin Robbins
c. Carnation
d. Sealtest
e. None of the above.

Hand-scooped cones and sundaes feature Edy’s Ice Cream at the Plaza Ice Cream Parlor. Edy’s is a Nestlé product. The ice cream vendor carts in the Magic Kingdom are also sponsored by Nestlé.

Edy's Ice Cream

Nestlé Treats

11. What company sponsors Muppet*Vision 3D at Disney’s Hollywood Studios?

a. The Disney Channel
b. Kodak
c. Hasbro
d. Mattel
e. None of the Above

Kodak brings audiences the zany antics of Kermit, Miss Piggy, and Gonzo to Disney’s Hollywood Studios. Kodak also sponsors the guide maps given out at all of the parks.

Muppet*Vision 3D

12. What company sponsors Mickey’s PhilharMagic at the Magic Kingdom?

a. The Disney Channel
b. Kodak
c. Hasbro
d. Mattel
e. None of the Above

Mickey’s PhilharMagic is also sponsored by Kodak. In the past, this theater has housed Mickey Mouse Review, Magic Journeys, and Legend of the Lion King.

Mickey's PhilharMagic

13. What Company sponsors Rock ‘N’ Roller Coaster at Disney’s Hollywood Studios?

a. MTV
b. VH1
c. Gibson Guitars
d. Hanes
e. None of the above

I’m not sure what the tie-in is here, but Hanes sponsors Rock ‘N’ Roller Coaster. Hanes also presents the Design A Tee shop at Downtown Disney.

Rock 'N' Roller Coaster

14. What company sponsors Spaceship Earth at Epcot?

a. The Bell System
b. AT&T
c. Siemens
d. Verizon
e. None of the above

The Bell System sponsored Spaceship Earth from 1982 to 1984 and AT&T presented this attraction from 1984 to 2004. Siemens currently presents this attraction.

Spaceship Earth

15. What company sponsors Buzz Lightyear’s Space Ranger Spin at the Magic Kingdom?

a. Energizer Batteries
b. Eveready Batteries
c. Rayovac Batteries
d. Duracell Batteries
e. None of the above.

Buzz Lightyear’s Space Ranger Spin currently has no sponsor at the Magic Kingdom. Variations of this attraction can be found at Disneyland, Tokyo Disneyland, Hong Kong Disneyland, and Disneyland Paris, but this was the original.

Buzz Lightyear's Space Ranger Spin

16. What company sponsors the restrooms at Walt Disney World?

a. Brawny
b. Sparkle
c. Bounty
d. Cottonelle
e. None of the above.

The names Brawny and Sparkle can be seen on plaques in the restrooms with hand-washing instructions. Brawny and Sparkle are Georgia-Pacific companies. Other Georgia-Pacific paper brands include Dixie, Mardi Gras, Ultra, and Vanity Fair.

Brawny and Sparkle Plaque

17. What company sponsors the Yankee Traders shop in Liberty Square of the Magic Kingdom?

a. Smuckers
b. Kraft
c. Anchor Hocking
d. John Hancock Insurance
e. None of the above

Smuckers sponsors the Yankee Traders shop. You can also see their products displayed in several Main Street Windows.

Yankee Traders

18. What company sponsors the Enchanted Grove beverage station in the Magic Kingdom?

a. Tropicana
b. Dole
c. Coca-Cola
d. Minute Maid
e. None of the above

Minute Maid sponsors the Enchanted Grove in Fantasyland. This is a great place to get a slushy drink on those hot Florida days.

Enchanted Grove

19. What company sponsors the Prime Time Café at Disney’s Hollywood Studios?

a. Swanson
b. Nabisco
c. Green Giant
d. Coca-Cola
e. None of the above

Coca Cola sponsors Prime Time Café at Disney’s Hollywood Studios. Coca-Cola beverages are served at all restaurants at Walt Disney World.

Prime Time Café

20. What company sponsors the Liberty Tree Tavern at the Magic Kingdom?

a. Dole Apple Butter
b. Butterball Turkey
c. Ocean Spray Craisins
d. Oscar Mayer
e. None of the above

Ocean Spray Craisins sponsors Liberty Tree Tavern. For those of you who don’t know, a craisin is Ocean Spray’s answer to the raisin. It’s a dried cranberry.

Liberty Tree Tavern

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24 Replies to “Quiz – Who Sponsors Disney – Answers”

  1. Thanks for the quiz. I did pretty well. Most if the ones I got wrong were attractions I dont visit very often like LMA and Rockin rollercoaster. I actually noticed the sponsorship of the TTA and Liberty Tree Tavern when i was there this past weekend so it was fresh in my mind.

  2. “I’m not sure what the tie-in is here, but Hanes sponsors Rock ‘N’ Roller Coaster.”

    Maybe it rocks your socks off.

    (Then you need to buy some new ones – from Hanes!)

  3. I loved this quiz!! Eventhough I knew only a few of them myself, I think it was a very unique quiz!! It’s making me think of a “theme” to photograph while at the parks this fall.

    Thanks Jack!!

  4. Well I did not do well at all! I only got 7 correct:( But I loved the quiz…great workout for the Disney part of my brain! Thanks!

  5. This was an great quiz. Sadly I only got a few correct. I just love reading your blogs. I just discovered tonight that you are back!!! So excited. I was extremely disappointed to read that you were leaving.
    I have two young boys and often miss the little stuff you blog about. I really enjoy reading about it at home and then reflecting back to my trips. I hope to “slow” down a bit more when I’m not pushing a stroller and chasing after two excited little boys. You make the yearly wait between trips bearable. Thank you!

  6. Nothing to do with this post( great quiz by the way) …
    But dying to hear your opinion on the newly announced Avatar land?

    Jack’s Answer:

    I am absolutely thrilled about Avatar coming to the Animal Kingdom! I know purists will say that it’s a non-Disney movie, thus shouldn’t be allowed in a Disney park. But we crossed that bridge years ago with Star Tours and Indiana Jones.

    I love the Animal Kingdom, but it desperately needs another “E” ticket attraction. Avatar will fill the bill and it deals with make-believe animals (not quite mythical, but close enough). Also, Avatar (if done correctly) will compete head-to-head with Harry Potter at Universal.

    Now let’s just hope that Disney doesn’t drop the ball on this.

  7. Wow, I only got 11 right. About 10 years ago I was playing a game with my niece when I took her to WDW and would always ask when we got off a ride “who sponsored that”? But I do thing the signage of sponsors has gotten so small that it’s harder to see. Maybe that’s why so many answers are “none of the above” that sponsors just aren’t seeing the value anymore.

  8. Jack,

    Another great and unexpected quiz topic. As a psychologist I have to wonder if even though many of us could not readily recall the sponsors of rides and attractions, that perhaps the unconscious effect manifests itself when we least expect it. For example, we inexplicably crave Edy’s ice cream when we return home from a trip to the World. Just a thought.

    Thanks for a fun and entertaining quiz. I always enjoy them.

  9. Amazing how you can actually visit so many times and overlook the sponser names. I am sure they wont like to hear that but I missed 5 of them. With so many attractions not being sponsered in the current economy I hope they dont go the way of the Wonders of Life pavillion. Maybe Disney needs to give the advertisers alittle more sign space to increase attention. I hate to commercialize it but I dont want to lose anymore attractions to lack of funds. By the way it was great to have met you and Lisa at the Dinosaur meet and greet.

  10. Hey Jack!

    Thanks for the quiz! I tried answering it and when I had a hard time, I sent it to my mom who then had her whole office trying to guess answers! It then stimulated more family discussion at home. We have been to Disney 10 times and are going back in 84 days! I was amazed at how obvlious we are to advertisements! Our family only got about five right because we didn’t realize some of the older sponsorships ran out. I can’t wait to look around more in December when we go!

    Can’t wait for the next quiz! Keep up the good work!

  11. Thanks Jack!! Very cool little quize. Really liked this one. It amazes me how Walt was able to get corporate sponsors to foot the bill back in the day. Pure geneous!! Glad to see in part it still goes on today but I’m not sure how much corporate sponsorship really “matters” today. I sort of think we are just so overwhelmed with media today that we pass right by without noticing sponsorship:( On the other hand I sure hope it continues!! In these ecconomical times every little bit helps!

  12. Hi Jack,
    At one time didnt Sealtest sponsor the ice cream shop on Main Street? Great to see you back. I really enjoy your blogs!

    Jack’s Answer: Yes, Sealtest was the sponsor of the Main Street Ice Cream Parlor in the early years. That’s why included it in my list of possible answers. I was trying to trick you.

  13. Liberty Tree Tavern was sponsored for a long time by Stouffer’s, which I believe is yet another division of Nestle’.

    Jack’s Comment:

    You are correct. Stouffers is a division of Nestle. I’m assuming their contract ran out and Nestle decided not to renew.

  14. Hi Jack,

    This was a fun quiz. I’ve been working on my Disney photographs, and discovered quite a few signs with sponsors. (I know, that’s cheating.)

    I did have some “humorous” tie-ins for product and attraction. For Lights, Motors. Action! Extreme Stunt Show, Brawny is there to clean up the mess if there should be an “accident.”

    As a coffee drinker, when I worked at Disneyland in 1971, my summer position was working at Hills Bros. Coffee Shop in Town Square. In those days, the very finest coffee you could get anywhere was throughout Disneyland. Hills Bros. actually had a test lab on site, and I remember ladies bringing test coffees with surveys to guests.

    We had very strict guidelines for brewing the coffee and maintaining the coffee urns. When Hills Bros. let their contract expire, and Maxwell House took over, the coffee went to heck. These days I don’t drink much coffee at “The World,” but when I do, I doctor it heavily with cream and sweetener.

    Looking forward to your next blog entry.


  15. Hi Jack,

    Your quizzes are always so much fun! I can’t believe how many I didn’t know at all or got wrong…I obviously need to go back soon to refresh my memory 😉

    You’re always saying to pay attention to the details and this quiz illustrates that fact.

    I look forward to your next blog for my Disney fix.


  16. I think technically for number 18 you could say Coca Cola, because I do believe they own Minute Maid……

    Jack’s Comment:

    You are correct. Minute Maid is a Coca Cola product. However, the sign on the marquee says Minute Maid. The same is true with Edy’s Ice Cream. Technically it’s a Nestles’ product, but the sign says Edy’s.

  17. Wow Jack! The sponsors would not be happy to hear how I did. I got 1 correct! Their advertising is obviously wasted on me. Just don’t notice that sort of thing. I even went back and looked at some of my photos, and sure enough there they are. Never noticed. Still, I enjoy the quizzes and I’m really glad you came back. Even more so as our next trip approaches. 20 Days! But who’s counting, right? Keep up the good word Jack. Maybe I’ll run into you in a couple weeks.

  18. Hey Jack,
    If I remember right from my last visit to the world that The Liberty Tree had a different sponsor. Is Ocean Spray Craisins new to the Liberty tree?


    Jack’s Answer:

    I don’t know exactly when Ocean Spray started to sponsor Liberty Tree Tavern, but I do believe it is a recent development.

  19. Hi Jack! Thanks for the answers! I did very well. I only missed one – Rock N Roller Coaster. Who would have thought it was Hanes???? I look forward to your next quiz! You keep me on my toes. 🙂

  20. hey jack
    this quiz was full of trickery and i fell for all of them i think. there were a few where i picked the former sponser of the attractions. can’t wait for your next blog and as always keep up the great work.