Tag: Magic kingdom

The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."