BURBANK, CA, August 15, 2015 — In celebration of the Digital HD and Blu-rayâ„¢ release of Disney’s “Cinderella” on September 15, 2015, Walt Disney Studios is proud to announce the “A Million Words of Kindness” Campaign, launched on August 15, 2015. Inspired by the spirit of Cinderella, this online initiative invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th, 2015.

In the film “Cinderella,” Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.” Now families everywhere can create this magic themselves by submitting words of courage and kindness at www.cinderellakindness.com, using the hashtags #Cinderella and #bekind or the handle @Cinderellamovie. These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”

To join the “A Million Words of Kindness” Campaign, visit www.cinderellakindness.com and use your words to help make the world a kinder, more magical place!