Disney Hires Lead Spokesperson With Past Experience in Obama and Biden Administrations

Amid a season of some pretty serious political controversies, Disney has hired a new executive to assist the company with communications strategy moving forward.

Magic Kingdom

The Walt Disney Company is often expected to respond to political events in the US and around the world, especially when certain changes may impact employees of the company. Their recent response to the Parental Rights in Education law in Florida left many feeling unsatisfied, which may have contributed to a recent change in leadership within the company. An alumna of several presidential campaigns and administrations has now joined the Walt Disney Company as the Vice President of Global Communications.

Kristina Schake has been named the Vice President of Global Communications within the Walt Disney Company. Schake has worked as Deputy Communications Director for Hillary Clinton’s 2016 presidential campaign and also worked in the Obama administration and as the leader of the nationwide COVID-19 vaccine education campaign within Presiden Biden’s administration. She was also previously the Global Communications Director at Instagram.

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Essentially, Schake’s role is to help the Walt Disney Company communicate effectively with all kinds of groups, from theme park guests to shareholders to political leaders. Schake will be the lead spokesperson for the company as well.

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The chief of corporate affairs at Disney, Geoff Morrell, said, “[Schake’s] experience in the public and private sectors, in political and corporate campaigns, make her ideally suited for this important role and to help me integrate communications with government relations, public policy, and corporate social responsibility into a new Corporate Affairs team.”

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Schake also commented on her recent appointment: “As Disney approaches its 100th anniversary, I’m excited to lead the company’s global communications work at this pivotal moment of growth and transformation. The magical stories and experiences Disney creates enrich the lives of countless people around the world and it’s an honor for me to be a part of that, helping Bob Chapek, Geoff Morrell, and the talented teams throughout the company tell the story of Disney as it begins its second century.”