With shows like WandaVision, The Mandalorian, and now Loki, Disney+ has attracted a huge audience since it launched back in 2019.
In Disney’s most recent update, they shared that they have reached over 103.6 million subscribers, and today we got more of an update on how the streaming service is performing from Disney CEO, Bob Chapek during the Credit Suisse 23rd Annual Communications Conference.
According to Chapek, things are looking good for the streaming platform as Disney continues to shift its focus to the direct-to-consumer market. In fact, he said that the content on Disney+ is “just getting started,” and there is a lot more to come as the company finally sees the first time that both Disney+ and the Disney Parks are able to operate at the same time.
And, more series and movies are coming!
When Disney+ originally launched, Disney shared that they would be aiming to launch new content on the platform each week and Chapek has confirmed once again that this is the goal. He shared that the plan to is hit the cadence this year with a new production and library content added each week, including new series.
Speaking of new series, Chapek shared that Loki was the “most-watched season premiere ever on Disney+ during its opening week.” And, it seems that Disney is just beginning to crack the Marvel universe when it comes to new shows. Chapek shared that characters like Loki, Wanda, and Vision were not household names until the Disney+ shows debuted and they plan to do the same for the roughly 8,000 more Marvel characters.
Beyond the Marvel content, Chapek is encouraged by the results from the platform and said that they will continue their focus on quality content over quantity. And, that seems to be working for the company, as the most recent price increase for Disney+ did not produce any significant negative impact on their subscriber count.
And, for all of you who enjoy watching all of the Disney+ content ad-free, Chapek confirmed that they have no such plans to alter that right now. Though, of course, things can change in the future.
So, for now, Disney will be continuing to focus on engaging its audience on the streaming platform and continuing to grow their sales, which made up about 40% of Disney’s sales this year. Of course, we will continue to keep an eye out for more Disney+ news and updates, so stay tuned to AllEars for the latest!
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If they run ads, it will not be good for the platform. They are already having major problems. Cruella is a bomb. The Bad Batch’s ratings keep on going down and early reviews for Loki are poor. You can’t run ads when your programming is weak.
Umm…what??? Cruella has a 97% audience score on Rotten Tomatoes, has taken in over $100 million at the box office (that doesn’t count money taken in through Disney+ premiere access) and a sequel is in the works.
Bad Batch reviews have been luke warm at best, but Hard core Star Wars fans (those who the series is made for) will sticks with it.
Loki has a 96% Rotten Tomatoes score and had the more watchers on day 1 than any other Disney+ series. I’m not sure where you have got your information, CS.
I hope ads don’t happen, but if they do, they will likely have the ability to be eliminated with an upcharge. A lot of major streaming services already do this, I.e., Hulu, Paramount+, Peacock, among others. Remember, The Disney Channel was a premium cable service on par with HBO with zero ads when it began, but became a basic cable service with ads within a couple of years. We should be prepared for that with Disney+.