Like a Freak Snow Storm, the Incredible Success of ‘Frozen’ Caught Disney Off-Guard

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You’d be surprised to learn that even the creative minds at Disney can be caught off-guard at times. The first inkling I got of that phenomenon came with the unexpected success of the Turtle Talk with Crush attraction in The Seas with Nemo and Friends pavilion at Epcot. The Nemo-themed show, which features live interaction with lovable turtle dude named Crush, was – and still is – a big hit. Another “Don’t look now, but we have a big hit on our hands” moment came in the weeks after the movie "Frozen" was released in late 2013.
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