Netflix Is RAISING Prices Across ALL Tiers

Your Netflix viewing — or let’s be real, your Netflix “scrolling through the queue for an hour trying to figure out what to watch while ignoring everything you’ve previously saved to Watch Later” — is about to get more expensive. On January 22nd, Netflix confirmed that all of its tiers will see price increases in the coming months.

A standard Netlike account WITH ads will increase by $1 to $7.99 a month, a standard monthly membership WITHOUT ads will increase from $15.49 to $17.99, and the service’s highest-priced premium tier (which includes 4K video quality) will increase by $2 to $24.99 a month. These price increases are in line with the rest of the streaming sector, as services including Disney+, Max, Peacock, and Apple TV have all raised their prices in recent years.

In a letter to investors announcing the price increase, the company wrote “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”

The price increase comes at a time of buoyed success for Netflix. The company saw its subscriber numbers jump by 19 million in the final quarter of 2024, bringing its global total to over 300 million. The jump is attributed to the massively successful second season of Squid Game, as well as the company’s embrace of live event sports broadcasts, including November’s massively successful Logan Paul vs Mike Tyson “fight”, deals to broadcast several NFL games on Christmas Day, and the debut and subsequent airings of WWE RAW weekly on Monday nights. The latter is part of a decade-long,  $5 billion deal between Netflix and the professional wrestling company.

This success led to a 16% revenue increase last quarter, exceeding $10 billion for the first time in its history, and in turn, the company’s operating income totaled $2.3 billion. In addition, Netflix also announced a $15 billion stock buyback, all of which sent shares “soaring” 13% Tuesday afternoon.

Netflix CEO Ted Sarandos spoke of these successes on a call with investors, saying “Even in an amazing quarter where we had three huge live events — we had an incredible fight, two NFL games — we had one of our biggest TV series ever in Squid Game season two, all very successful events and titles that we are thrilled about.”

He continued, “If there was a path where we could actually make the economics work, for both us and the league, we certainly would explore, but, right now, we believe that the live events business is where we really want to be, and sports is a very important part of that, but it is a part of that expansion.”

Streaming giant Netflix is in a period of MASSIVE success…and is raising prices on all of its tiers. Stay tuned to AllEars for more entertainment industry news.

5 Ways Being a Disney World Hotel Guest Can Benefit You in 2025

Join the AllEars.net Newsletter to stay on top of ALL the breaking Disney News! You'll also get access to AllEars tips, reviews, trivia, and MORE! Click here to Subscribe!

Are you a Netflix subscriber? How do you feel about these price increases? Let us know in the comments below.