Disney is in the business of telling stories, which is why they’re one of the largest contributors to First Book, an organization dedicated to ensuring that every child has a chance to read, learn, and grow.

Disney just celebrated the donation of their 75 Millionth book, and as part of the Magic of Storytelling Campaign, they’re hoping to donate even more! Here’s how you can get involved!

Through March 31st, Disney fans can secure another book donation for First Book through one of three options.

First, they can post a “shelfie” of themselves with a favorite book, or in front of a bookshelf. Tag it on Insta or Twitter with #MagicOfStorytelling, and Disney will donate one book to kids in need!

If you’d like to introduce your own tykes to the magic of reading, Disney is offering to donate a book for every book sold on shopDisney.com!

Finally, bidding on FirstBook’s CharityBuzz auctions will guarantee a book donation for each bid! The current auction is for a pair of VIP Tickets to a filming of GMA3: Strahan, Sara, and Keke on ABC!

Local ABC affiliates have also gotten in on the action, donating books to local communities to celebrate the joy of reading.

The campaign will also feature PSAs and public events featuring talent like Peter Weber (The Bachelor), Jaina Lee Ortiz (Station 19), Julie Bowen (Modern Family), and many others. There’s even a new PSA, voiced by actor and director Kenneth Branagh (Artemis Fowl), that you can watch right now!

You can find out more at MagicofStorytelling.com. 

What’s your favorite book? Let us know in the comments!

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