Magical Merchandise Worth Your Galleons at Universal’s Wizarding World of Harry Potter

If you’ve dreamt of visiting the Wizarding World of Harry Potter at Universal Orlando, chances are you’ve saved up some knuts and sickles to grab a magical take-home or two.

Diagon Alley

But what to choose?! As you peruse the shelves of Weasley’s Wizard Wheezes, Quality Quidditch Supplies, and Honeydukes sweet shop, you’ll be overwhelmed by the amount of Wizarding goodies you can find!

While you really can’t go wrong, we’ve compiled a scroll of our favorites. From iconic take-homes to unique treasures, here are some of our picks to spend your Gringotts savings on!

Our Favorite Wizarding World of Harry Potter Merchandise

Interactive Wand

Getting a wand is a wizard rite of passage and the most iconic buy at the Wizarding World. Grab a wand at Ollivander’s (or one of the carts), and make some magic around Hogsmeade or Diagon Alley!

Interactive Wand

Interactive wands can be Ollivander’s originals or replicas of famous wizards and witches, such as Harry, Ron, Hermione, Dumbledore, Voldemort, and more.

You can even do a special wand experience where a Wand Keeper helps the right wand choose you, like in Sorcerer’s Stone! 

Character Wands

No matter what you choose, an interactive wand will set you back $55 muggle dollars.

Want to know more about interactive wands? Check out our comprehensive guide here!


If you want to FULLY COMMIT to the wizard role, then you gotta pick up some robes! Grab them at Madame Malkin’s in Diagon Alley or Flourish and Blotts in Hogsmeade (or the big Universal stores at the front of both parks and CityWalk).

Robes at Dervish and Bangs

Robes come in a variety of sizes, and they’re available for each of four Hogwarts Houses — Slytherin, Ravenclaw, Hufflepuff, and Gryffindor. They’ll set you back $125, but, hey, you’ll look great at the Halloween feast.

Headed to the Great Hall (Pre-Closure Photo)

A Furry Friend from Magical Menagerie

Looking for something a little more…snuggly? Then head to the Magical Menagerie!

Magical Menagerie

There are all kinds of plush magical critters to take home — from owls to phoenixes, and Fang to Fluffy. You can also grab a brightly colored pygmy puff, and ask a Wizard to help you name it!

Magical Menagerie Plush

Spellbook Notebooks

How cool are these?! We stumbled across these notebooks at Dervish and Banges in Hogsmeade, but you might also find them at the large Universal Stores and  Wiseacre’s Wizarding Equipment in Diagon Alley.

Each of the notebooks ($25) has an iconic book from the Harry Potter series (no, not Harry Potter). Choose from Advanced Potion Making (the spellbook once owned by the Half-Blood Prince), Hogwarts: A History, Dark Arts Defense: Basics for Beginners (the spellbook Umbridge assigns in Book 5), The Tales of Beedle the Bard, and A History of Magic by Bathilda Bagshot.

Personalized Quidditch Jersey

There are tons of cool apparel options in the Wizarding World, but why not snag one with YOUR name on it!

Grab one of these in your Hogwarts house colors, and have your name embroidered on the back — jersey style. Up to 11 letters fit on the back, and the personalization is $20 on top of the shirt ($40).

Oh, and if you’re wondering why they all have 07 on them — that’s the seeker’s number!


This is one of our favorite finds at the Owl Post! Send someone your very own HOWLER, when you record your own message!


What a fun way to tell someone Happy Birthday! Or yell at them if they forget to take the trash out. Whatever works.

The Howler kit can be yours for $18.95.

Honeydukes Collectable Sweets

A trip to the Wizarding World isn’t complete without a bunch of treats! And Honeydukes gets the House Cup when it comes to sweets.


There are tons of tasty Wizard snacks to try, and what’s better than a treat AND a take home?

Several of the goodies, such as Sherbert Lemons, can come in souvenir tins — or in the case of Chocolate Frogs, they come with collectable cards just like the books!

Chocolate Frogs


With all your magical purchases, you’re going to need something to haul them around! Good thing there are plenty of adorable bags around the Wizarding World.

We adore this Danielle Nicole mini-backpack that comes in each of the four houses for $68.

Hufflepuff Bag

Need something a little bigger? Not to worry, these backpacks are perfect for carrying multiple wands, snacks, and more. (I might know from experience.) Choose from the Hogwarts Houses or black with the Hogwarts Crest. ($49.99)

Slytherin Backpack

BONUS! Buy It in Wizard Money

No matter what you end up buying, it’s way more fun to do it with Wizard Bank Notes!

Gringotts Money

You can swap muggle money (or use muggle plastic) for Wizard Bank Notes at the Money Exchange in Diagon Alley. Bank notes are in $10 or $20 and an even trade.

Money Exchange

Inside the Money Exchange, you’ll interact with a Gringotts goblin who will ask you questions and respond to yours as you swap your money!

Wizard Money

Wizard Money can be spent anywhere in Universal Orlando — but it’s more fun to spend it throughout the Wizarding World Lands!

What is your favorite souvenir you’ve gotten at the Wizarding World of Harry Potter? Let us know in the comments!


Molly is a lifelong Disney enthusiast, and former Walt Disney World Guest Relations Cast Member and tour guide. Her Walt Disney World favorites include Festival of the Lion King, Big Thunder Mountain Railroad, Fantasmic!, Mickey-shaped pretzels and rice krispie treats, and anything with Buzz Lightyear! She lives in Orlando with her husband (who she met in Guest Relations) and their two rescue dogs, Kronk and Cruella de Vil (Ella for short!)

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3 Replies to “Magical Merchandise Worth Your Galleons at Universal’s Wizarding World of Harry Potter”

  1. I love your youtube channel and love this article! I enjoy the Disney content. But I am a huge Harry Potter fan and you have made my heart happy! Thank you for letting me live vicariously <3