Could Disney+ See a Price Increase in the Future? Here’s Everything You Need to Know!

We’ve been spending a whole lot of our time at home binging the shows and movies on Disney+ with a giant bowl of popcorn!

Mulan Streaming Service

As Disney+ has started to garner more viewers on the streaming platform, it has quickly become a profitable aspect for the Walt Disney Company. However, there are still upcoming plans for how Disney+ may be shifted to accommodate more viewers and newer content.

During a discussion at the Bank of America Virtual 2020, Walt Disney Company CFO Christine McCarthy discussed the development of Disney+ moving forward.

Christine McCarthy, CFO The Walt Disney Company ©Disney

When Disney+ rolled out last year, the price point was put at an accessible level for guests to purchase a subscription. However, when McCarthy was asked when the pricing for the streaming service would shift, she responded that the “pricing power will come as we put more original content into the services”


Although movies like Artemis Fowl and The One and Only Ivan were moved onto the streaming service when movie theaters shut down, there is still a lot more original content to come. McCarthy stated that, “there would have been a lot more original content now if we had not been shut down.”

The One and Only Ivan © 2020 Disney Enterprises, Inc.

While they had an earlier placement of Frozen 2, Onward, and The Rise of Skywalker during the shut-down, Disney+ also recently introduced Premier Access to Mulan for an additional $30. There may be no plans to increase the actual cost for the subscription just yet, but McCarthy said that it would later be adjusted for “market dynamics” since every market isn’t the same.

Mulan © 2019 Disney Enterprises, Inc.

As Disney continues to create more original content and make big changes to the streaming service, we’ll make sure to keep you updated on everything you need to know!

What is your favorite movie on Disney+ right now? Let us know in the comments below!

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Rachel Franko has been going to Disney Parks since she was a baby, and her love of Disney has only grown into a SLIGHT obsession since! She's been writing for AllEars since 2019 and loves sharing the magic with all the readers. When she's not writing, you can catch her heading to Disney and Universal Studios with a heart full of dreams and a backpack full of themed ears!

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3 Replies to “Could Disney+ See a Price Increase in the Future? Here’s Everything You Need to Know!”

  1. I used a cash back website and only paid £35 ($45) for the year. Based on the quality of content would happily pay $10 a month. We have watched all the marvel films, all the Disney and Pixar animations plus many other shows including the excellent documentaries.

    1. Yep, me too. Basically paying an average of a little over $4 a month. And I watch Disney+ a lot more than Netflix for which is costing me $16 a month!