Disney is known for many endeavors, however, outside of the theme parks, Disney media is probably the most beloved.
Most of us grew up on Disney Channel shows, and kids today hold a similar passion for the TV shows and characters that Disney creates. And a huge announcement was just made about the future of Disney TV.
Disney media geared towards kids has always been extremely popular. From the immense success of Disney Channel in the 90s and early 2000s to the success of Disney+ today, kids have been finding amazing entertainment from Disney for a long time.
However, Disney has officially decided it’s time to rebrand, and any Disney Branded Television is now going to be known as Disney Kids & Family. The goal of this decision is to create greater cohesion and clarity across everything under the Disney umbrella.
Since Disney TV encompasses existing IP media, collaboration with Disney Labels such as Pixar, original shows, and acquired content (we’re looking at you, Bluey), they felt as though this new rebranding would make it clearer to their audience what existed as a part of Disney media.
In terms of age, this division of Disney media is geared towards ages six, with shows like Mickey Mouse Clubhouse, all the way to teens with incredibly popular franchises like Descendants.
Debra OConnell, Chairman of Disney Entertainment Television, and Ayo Davis, the president of Disney Kids & Family, released a joint statement announcing the rebrand, “We have built enduring franchises beloved by kids and families around the world. Our new name better reflects the creativity, ambition, and storytelling we’re known for, while bringing greater clarity to the creative community about who we are and what we create.”
This branding marks a new area of Disney’s kid-centered media, and we are so excited to see what the future holds. Stay tuned with AllEars so you never miss any Disney news!
Something Has CHANGED On The Disney World Website!
What do you think of this rebrand? Let us know in the comments!
Trending Now
New Buc-ee's locations are coming to Florida!
Looking for some HOKA shoes but don't want to pay an arm and a leg?...
Six Flags' newest coaster, Tormenta Rampaging Run, has been postponed with no opening date in...
There's A LOT to love about Dollywood.
Disney just announced everything coming back for the 2026 EPCOT International Festival of the Holidays!
A major change just hit Pirates of the Caribbean in Disneyland and Disney fans are...
Big changes are coming to the Magic Kingdom classic... and not everyone is happy.
So… what’s on your dream Disney list? Disney Vacation Club? A VIP tour day? The...
Don't miss these Loungefly bags Disney just dropped on Amazon!
It was a rough time for a VERY popular Disney World ride in June!
A Magic Kingdom attraction will be closing for major changes soon!
A TON of Bluey favorites are on sale on Amazon right now for Prime Day!
Many guests are skipping these hotels at times next year.
Don't skip these MagicBand essentials ahead of your next Disney World trip!
Disney Springs' new bus and boat transportation rule is officially in effect.
We know ALL the prices for the 2026 Mickey's Very Merry Christmas Party tickets!
Here are five of the best essentials that will make your next Epic Universe day...
The Disney Store is releasing a bunch of new goodies at the beginning of July!
Disney has just announced which water park will be closing after the summer ends!
These Mickey's Not-So-Scary Party dates have already sold out.