NEW Addition to Popular Disney Souvenir Collection Announced for September 2025

We’re at a HUFE Disney fan event, Destination D23, all weekend, and we’re keeping you updated on all the latest Disney news being announced.

During the Villains panel earlier today, we got some news about a new souvenir on the way that Disney Villains fans, and those who enjoy collecting iconic Disney souvenirs, will love. There’s a new Ursula doll joining the Disney Darkness Descends Series!

The Darkness Descends Series began in 2023 with Maleficent, then was followed by Cruella de Vil in 2024. As you can see, these dolls are extra special — the detail, costuming, and packaging really set these apart from your normal Disney doll.

So, which villain joins the lineup for 2025? None other than Ursula! As mentioned, these are meticulously designed to really highlight the villains in their most evil (and fashionable!) forms.

This new addition shows Ursula after she has become the ruler she has always dreamed of being, complete with King Triton’s trident. And don’t forget to take special notice of the UV elements! They’re activated by LED lights inside the box. Her tentacles, trident, hair, and more light up in a super unique way.

If you’re interested in acquiring the doll, you can purchase it at MattelCreations.com starting on September 8th, 2025. We have a feeling they may sell out fast, so you may want to set an alarm to make sure you’re ready.

It's what we live for: collectibles like these ? A new collectible Ursula doll by Mattel arrives September 8 ?? https://t.co/SRywQNZi09 pic.twitter.com/klsHXGgzWN

— Disney Parks (@DisneyParks) August 31, 2025

Looking for more recent Destination D23 news? Check out our posts below!

More Recent Destination D23 News!

Be sure to stay tuned to AllEars for all the latest Disney merchandise and beyond!

Full Panel Schedule CONFIRMED for Destination D23 at Disney World

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