Today, we’ve got an update about Shang-Chi’s performance during its first weekend on streaming.
Samba TV, a company that tracks television and movie viewership, reported that 1.7 million households watch Shang-Chi on Disney+ during the movie’s first weekend on the service.
1.7M US households watched #ShangChi on Disney+ during its first weekend streaming. Households with Asian viewers watched at a higher rate (+47%) compared to the US overall.
— Samba TV (@samba_tv) November 16, 2021
Unlike many of Disney’s 2021 films, Shang-Chi actually premiered exclusively in theaters before arriving on Disney+. During its theatrical run, the film broke annual and seasonal box-office records and was a widespread success.
In contrast, Marvel’s previous film, Black Widow, premiered simultaneously on Disney+ and in theaters, but an additional charge was required to watch it at home via Disney’s Premier Access service. Despite being successful, this led to a lawsuit case between Scarlett Johannson & Disney on account of an alleged breach of contract.
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What do you think about these streaming numbers? Let us know in the comments!