Star Wars fans and collectors will be able to purchase a new line of toys based on the upcoming movie, “Rogue One,” at Toys ‘R’ stores in the United States beginning Sept. 30. Like last year’s Force Friday, Toys ‘R’ Us stores across the United States will open at 12:01 a.m. EST that night and transform into Destination Star Wars: Rebel Base.
In addition to shopping opportunities, the stores will host exclusive events for participants. Night owls will enjoy giveaways including a poster and T-shirt (while supplies last) and will be the first to shop “Rogue One: A Star Wars Story” merchandise, including Star Wars figures, construction sets, accessories and more. And, for those who wish to shop from the comfort of home, the line also will become available at Toysrus.com beginning at 12 a.m. EST.
For Star Wars fans visiting Walt Disney World, the closest Toys ‘R’ Us stores in Central Florida are at Florida Mall, 1631 Florida Mall Ave., and Orlando Outlets, 8200 Vineland Ave.
Some of the new “Rogue One” toys are available now for pre-order: Star Wars Force Band by Sphero, Rogue One: A Star Wars Story The Black Series Sergeant Jyn Erso from Hasbro, Rogue One: A Star Wars Story Rebel U-Wing Fighter Drone from Hasbro and Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro.
In addition, on Sept. 30, Star Wars fans are invited to share their own short stories or skits set in a galaxy far, far away. … Teen and adult fans can enter the Go Rogue contest on StarWars.com/GoRogue. Kids ages 8 to 12 in the United States and parts of Canada can participate in their own contest on Disney.com/MyRogueStory. For both contests, participants have until Oct. 21 to submit a 2-minute video for a chance to see to win a trip to LucasFilm in San Francisco and attend a screening of “Rogue One: A Star Wars Story” and see their video on the big screen. Videos should be an original story, an original parody or documentary pertaining to Rogue One: A Star Wars Story. Music or scene background images can only be selected from those provided in the asset pack.
Winning entries will be chosen by a panel including “Rogue One: A Star Wars Story” director Gareth Edwards. Entries will be judged on the following criteria:
** A clear grasp of animation and/or filmmaking as an art form (20%)
** Quality of storytelling (20%)
** Character development and character design (20%)
** Originality (20%)
** Overall entertainment value (20%)
Three grand-prize winners will be chosen; limit one entry per person. Official rules can be found at StarWars.com/GoRogue and Disney.com/MyRogueStory for the respective contests.
To reveal the new “Rogue One” toy collection and contests, a team of superfans created animated shorts that have launched on the Star Wars YouTube channel. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off the contest that asks fans to share their own “Rogue Stories.”
The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, chairman of Disney Consumer Products and Interactive Media.
When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to a press release, fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year — equivalent to everyone in the world viewing at least two fan-created videos.
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