It’s finally opening weekend for Disney’s live-action movie, “Maleficent,” and the promotions are shifting focus from filling theater seats to selling the related merchandise. Here’s a look at what you can find only at Walt Disney World and through the Disney Store.
The Magic Kingdom already had a decent selection last weekend for the “Disney Heroes & Villains” all-night event. Perhaps the most sought-after item is (and will be) a set a Maleficent horns.
When my daughter and I stopped in The Emporium, we saw two types of the headgear. The large, plush horns are worn like a hat with a chin strap and cost about $25. Another version, made of colorful plastic, fit like a headband and have the ability to glow. They cost about $12.
We also spotted quite a few “Maleficent” fans that night wearing mouse-ear headbands that also had horns attached to the top. These were introduced last fall as a Limited Time Magic item for Halloween. They cost about $24 and still are available at multiple locations at Magic Kingdom, Epcot, Hollywood Studios and Downtown Disney.
Collectors will find several offerings, as well. Maleficent and Aurora dolls in a 12-inch size were on display in The Emporium last week. Each was about $35. (They will be available at DisneyStore.com on June 25.) On Friday, the date of the live-action movie’s theatrical launch, Walt Disney World released a limited edition opening day pin.
Movie-inspired merchandise has hit the shelves in the Disney Parks, too. Guests can shop for women’s T-shirts that depict Angelina Jolie in her title role, as well as iPhone 5 and 5s cases.
In addition to The Emporium, Maleficent merchandise also is available at Beverly Sunset at Hollywood Studios. As always, Princess Aurora costumes and merchandise are carried year-round in all four Walt Disney World theme parks.
Can’t make it to Walt Disney World? You can call the Walt Disney World merchandise mail order department at 877-560-6477 and ask if items can be shipped.
DisneyStore.com offers shoppers a chance to splurge with designer products from Stella McCartney Kids, such as a Maleficent dragon T-shirt for boys ($75) or Maleficent shoes for girls ($185). There is a gorgeous Aurora deluxe costume ($80) and the accompanying golden tiara ($15) from the Disney Store. Those with more modest budgets might like the themed coffee mug ($13) or the journal ($17).
Finally, let me offer a shopping safety tip: If you’re browsing for “Maleficent” merchandise in the Disney store, be careful if you come across any enchanted spinning wheels on the store’s shelves. I’ve been told the spindle can be quite sharp and dangerous.