New Nintendo DS Game Offers Enhanced Interconnectivity Elements with the Disney Fairies Pixie Hollow Online Virtual World

BURBANK, Calif. – (September 21, 2010) – Disney Interactive Media Group today announced that Disney Fairies: Tinker Bell and the Great Fairy Rescue video game for Nintendo DSâ„¢ is now available in retail stores throughout North America. The new DS game includes new interconnectivity elements with the Disney Fairies Pixie Hollow online virtual world (www.pixiehollow.com), which further immerses players into the Disney Fairies fantasy.

In the Tinker Bell and the Great Fairy Rescue game, players can team up with familiar fairy friends to go beyond Pixie Hollow in order to bring summer back to the English Countryside, where the game takes place. The DS game offers all new adventures and exciting ways to connect with the Disney Fairies Pixie Hollow online virtual world. For the first time ever, players can unlock exclusive items, create fairy avatars, and send postcards to their fairy friends in Pixie Hollow, all of which create an interconnected experience between the virtual world and the DS game.

“This franchise provides a unique opportunity for us to connect different platforms together in an innovative way for consumers,” said Craig Relyea, senior vice president, Disney Interactive Studios. “By offering Disney Fairies fans new ways to connect across multiple devices, we’re creating immersive digital experiences that further enhance their Disney Fairies experience.”

Also, to celebrate the release of the game, Pixie Hollow is holding a Disney Fairies Fashion Design Contest and is asking fans to draw upon their imaginations to design a Fairy or Sparrow Man outfit inspired by the DS game. The winning designs will be brought to life as a new collection in a Pixie Hollow shop, and the winning designers will receive grand prizes that include a Nintendo DS game system, a copy of Disney Fairies: Tinker Bell and the Great Fairy Rescue DS game, and a one-month Pixie Hollow membership card.

“We are encouraging our passionate Disney Fairies online community to tap into their creativity and love of fashion to design an outfit that will be a part of the Pixie Hollow virtual world,” says Jason Everett, Disney Fairies Pixie Hollow product director. “With the launch of the new ‘Tinker Bell and the Great Fairy Rescue’ animated feature and the video game, fans will have a lot of Disney Fairies content to draw from and customize.”

Disney Fairies: Tinker Bell and the Great Fairy Rescue for Nintendo DS arrives in stores the same day as Walt Disney Studios Home Entertainment’s Blu-rayâ„¢ and DVD release of the Tinker Bell and the Great Fairy Rescue movie. The game, from Disney Interactive Studios, is Rated E for Everyone by the Entertainment Software Rating Board (ESRB) and available now at a suggested retail price of $29.99.

To enter the Disney Fairies Fashion Design Contest, visit the Pixie Hollow website (http://pixiehollow.go.com/contests_home.html).