The Walt Disney Company has changed significantly in recent months, and when the changes start coming — they don’t stop coming.
Since Bob Iger returned to Disney, we’ve seen many executive changes follow — the latest of which has come to the Imagineering department.
According to The Hollywood Reporter, Bruce Vaughn is returning to Disney to co-lead Walt Disney Imagineering. He is returning as chief creative officer and will lead the department with Barbara Bouza, the current president of Walt Disney Imagineering.
Vaughn previously worked for Disney for over two decades — nine of which were as chief creative executive of Imagineering — before leaving the company in 2016 to become CEO and CCO of Dreamscape Immersive, “a company that creates location-based virtual reality experiences.”
He later joined Airbnb in 2021 as their vice president of experiential creative products, which involved “designing immersive experiences” for Airbnb stays.
About his return, Vaughn shared, “I’ve remained an Imagineer at heart, so I’m thrilled to join Barbara and reunite with this phenomenal global team of creators and innovators during this pivotal time.”
His co-leader of Imagineering, Barbara Bouza, also shared her excitement, “With so many exciting projects underway and tremendous opportunities ahead of us, I look forward to partnering with Bruce to fuel creativity and deliver next-level experiences.”
Bouza and Vaughn will both report to Disney Parks, Experiences and Products chairman Josh D’Amaro, who shared a memo to Disney staff that said:
“In Disney Parks, Experiences and Products, we continue to invest in new endeavors that deliver the most compelling experiences, immersing our guests around the world in the stories they love most. In the past few years, we have found ourselves at the crossroads of a wave of new technology and a seemingly unlimited amount of new stories and franchises, allowing us to develop groundbreaking new experiences. Of course, none of this comes to life without a strong commitment to creativity and innovation by the amazing team at Walt Disney Imagineering.”
Bruce Vaughn will officially return to Disney on March 20th. We’ll be keeping an eye out for more updates from The Walt Disney Company and let you know when we learn more.
In the meantime, check out these articles below:
- Why Bob Iger’s Return to Disney May Be Doomed From the Start
- Bob Iger vs. Bob Chapek: How Different Are They Really?
- What Triggered an “Uproar” at Disney Before Bob Iger’s Return
- Easy Ways Bob Iger Could Win Over Disney Fans
- Is Bob Iger Returning to Disney a Good Thing? What Experts Are Saying.
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What do you think about all the changes at Disney? Tell us in the comments.
I am so excited, and in hopes that Walt Disney Parks and Resorts, will be back to the “SPARKLING MAGICAL FAMILY ORIENTED PLACE THAT WAS ENVISIONED BY WALT DISNEY”. I used to”LOVE “💕 “THE OLD KEY WEST RESORT” until the depressing downgraded renovations were made. I became a Member because of the beautiful accommodations I would be enjoying for 50 years. What a disappointing surprise I got, when I saw those beautiful apartments I was so proud to stay in, turn into cheap looking very low income housing. Everything that made it special, was stripped away. NO DISNEY SPARKLE ANYMORE. WHEN THE ONCE BEAUTIFUL BATHROOM was destroyed, the showers were too. Now instead of a quick 5 minutes it takes 20-30 minutes due to water barely coming out of the shower head. At night the parks were dangerously dark in places, as where there were once twinkling lights on the trees and bushes, which helped you to not lose sight of your loved ones. I’m so looking forward to everything in Disney World getting back the MAGIC THAT IT ONCE HAD.
I hope he will help get Disney back to Walt Disne’s way of thinking & doing!