BREAKING: Disney and ESPN Reveal "The Year of the Super Bowl" Campaign

Have you heard the news? Things just got interesting for Disney and NFL fans!

Following the Super Bowl on Sunday, February 8th, with a Seahawks win and parade in Disneyland the next day, Disney made a huge announcement. Disney is covering the Super Bowl in 2027!

The “We’re Going” campaign premiered with several beloved characters as a play on the iconic “I’m going to Disney World” phrase, declared by Super Bowl champions moments after winning the biggest game on the biggest stage. Now, they’ve revealed something even bigger.

Disney and ESPN have unveiled “The Year of the Super Bowl” — a company-wide theme that will carry through early 2027. Super-Bowl-related moments are expected to roll out across Disney Parks, ABC, ESPN, and Disney platforms over the next year, leading up to the next big game.

This is an initiative led by ESPN, but Disney confirmed the storytelling and characters we know and love will be involved. Jimmy Pitaro, ESPN Chairman, said, “This fan-focused initiative unites our Company’s beloved brands with industry-leading storytelling and technology to showcase football’s greatest stories, heroes, and moments like never before. Across our platforms, screens, and parks, we’ll build momentum throughout the year toward Super Bowl LXI — a monumental event for sports fans everywhere and for ESPN.”

For now, the announcement is a bit vague, but specific experiences are set to be announced gradually throughout the year. We are looking forward to the special programming during the summer as well as pop-up experiences in our favorite place — the theme parks!

Stay tuned to AllEars to keep up with these announcements over the next year!