Over the past several years, Bluey — the Australian-produced animated television series starring a family of Blue Heeler dogs living down under — has taken the world by storm. Now, the show is teaming up with LEGO to build (sorry, we couldn’t resist) a partnership that’s sure to dominate the toy world.

The partnership was announced in January of 2025, with LEGO and the BBC (the overall production company behind the series) saying that fans will be able to “explore the world of Bluey like never before, with an exciting collaboration launching with six new LEGO Bluey sets across the LEGO 4+ and LEGO DUPLO (2+) ranges.”
The six sets, which will be revealed over the next several months before being released in June, will all be based on well-known moments from the series’ run.

BBC Studios Head of Licensing Julie Kekwick said of the partnership, “We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”
Meanwhile, Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group, said of the deal “This partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”

Bluey is just the latest pop-cultural phenomenon to be immortalized by LEGO, joining franchises as varied as Star Wars, Marvel, Disney Animation, Friends, Seinfeld, and Jaws just to name a few.

The first site Bluey LEGO sets will be available beginning in June, with reveals leading up to their release spread across the upcoming months. Stay tuned to AllEars for more on these upcoming collectibles.
“I Can’t Wrap My Head Around Doing More Seasons”; ‘Bluey’ Creator Makes Announcement Following Movie News
Join the AllEars.net Newsletter to stay on top of ALL the breaking Disney News! You'll also get access to AllEars tips, reviews, trivia, and MORE! Click here to Subscribe!

Are you excited for Bluey LEGO sets? Let us know in the comments below.
Trending Now
Here's how to get around Disney Springs quickly!
There’s a lot of changes going on at Disney World. The parks are constantly evolving,...
These ESSENTIAL Disney theme park items are available on Amazon RIGHT NOW!
MCO Airport is having a ROUGH day today with over 50 cancelations and 400+ delays.
Disney World just did something totally unexpected. They broke this unspoken Skyliner rule!
Disney's Lorcana is coming out with a brand-new expansion set!
If you, like us, have a serious case of Loungefly fever, you’re going to love...
These new Disney Crocs at Target are gonna be popular!
Disney is changing its streaming rules under the radar.
It was an unexpected switch at the top.
Disney World is so big, but what about the places only Cast Member knows about?...
Did you know you can get Disney gift cards on sale? We have the details...
There is one thing you can grab at the Contemporary Resort that will be the...
The former Cast Members on our team say SKIP these Magic Kingdom restaurants.
One of the very first questions that pops out of people's mouths when they find...
The best ALDI essentials for your next Disney World trip from jogger sets to resort...
Sorry, we just won't do these five things in Disney World.
You'll want to know about these ride closures in Disney World.
This NEW Disney kitchen collection is immediately going into our carts.
Disney and Pixar's newest movie is being pushed back by one week.