NEW ‘Bluey’ LEGO Sets are Coming Soon

Over the past several years, Bluey — the Australian-produced animated television series starring a family of Blue Heeler dogs living down under — has taken the world by storm. Now, the show is teaming up with LEGO to build (sorry, we couldn’t resist) a partnership that’s sure to dominate the toy world.

Bluey, Bingo, Bandit (Dad) and Chilli (Mum).

The partnership was announced in January of 2025, with LEGO and the BBC (the overall production company behind the series) saying that fans will be able to “explore the world of Bluey like never before, with an exciting collaboration launching with six new LEGO Bluey sets across the LEGO 4+ and LEGO DUPLO (2+) ranges.”

The six sets, which will be revealed over the next several months before being released in June, will all be based on well-known moments from the series’ run.

©BBC

BBC Studios Head of Licensing Julie Kekwick said of the partnership, “We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”

Meanwhile, Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group, said of the deal “This partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”

©BBC/LEGO

Bluey is just the latest pop-cultural phenomenon to be immortalized by LEGO, joining franchises as varied as Star Wars, Marvel, Disney Animation, Friends, Seinfeld, and Jaws just to name a few.

©LEGO

The first site Bluey LEGO sets will be available beginning in June, with reveals leading up to their release spread across the upcoming months. Stay tuned to AllEars for more on these upcoming collectibles.