NEWS: 40% of Current Magic Key Sales Are NEW Disneyland Passholders

Almost one year ago Disney announced that they would be discontinuing their Disneyland Annual Passholder program to replace it with something brand new. And, that brand new program rolled out just a few months ago!

Known as the Magic Key Program, guests can purchase one of four new tiers that entitle them to different discounts, numbers of park pass reservations that they can hold at once, special experiences in the parks, and more. And, during today’s Walt Disney Company Q4 earnings call we got to hear an update on the new membership program!

According to Walt Disney Company CEO, Bob Chapek, 40% of the current Magic Key sales have gone to new passholders (aka those who were not considered Legacy Passholders previously) and most have purchased the top two tiers (the Dream Key and Believe Key).

Photo op in the Limited-time Magic Key lounge

This isn’t the first time that we’ve heard that there is a lot of demand for Disneyland’s highest membership option, the Dream Key. Two months after the launch of the program, Disneyland’s website listed the tier as sold out and it is still not available.