With Disney’s significant direct-to-consumer initiatives working to integrate Hulu, it’s a transitional time.

A few months ago it was announced that the former Hulu CEO would step down, and today Disney named a replacement!
Kelly Campbell has been at Hulu since 2017, working as the company’s Chief Marketing Officer. Now, she’ll be in charge of Hulu’s on-demand and live-streaming businesses.

Bob Iger, the now-Executive Chairman of Disney, helped to launch Disney direct-to-consumer initiatives. Now Campbell will report to Disney’s Direct-to-Consumer and International Chairman, Kevin Mayer.
What are your thoughts on the new president at Hulu? Tell us in the comments!

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