ANAHEIM, Ca. and LAKE BUENA VISTA, Fla. (March 3, 2011) — As Disney Parks invites guests to “Let the Memories Begin,” spectacular new images were unveiled today featuring the work of acclaimed photographer Annie Leibovitz. The portraits star Penelope Cruz as Belle and Jeff Bridges as the transformed prince from “Beauty and the Beast,” Queen Latifah as the villainous Ursula from “The Little Mermaid,” and Olivia Wilde as the Evil Queen with Alec Baldwin as the Spirit of the Magic Mirror from “Snow White and the Seven Dwarfs.”

The three Disney Dream Portrait images are the latest to be commissioned by Disney, which debuted the successful series of celebrities set in Disney fantasy settings in 2007. These are the first new images to debut since 2009 and the first to include Disney villains.

“After the incredible response of Disney fans to Annie’s amazing work, we couldn’t be more excited to share these stunning new images,” said Tom Staggs, chairman of Walt Disney Parks and Resorts. “Annie has captured Disney experiences that evoke nostalgia and transport viewers to faraway magical places which is why they have generated so much enthusiasm and affection.”

Asked by Disney Parks to continue lending her vision to the successful campaign, Leibovitz has created inspired images of Disney fantasy come to life. Her photographs for the campaign embody the captivating, narrative style indicative of her world-renowned work.

Each image features a scene with well-known celebrities transformed into the role of famous Disney characters.

* Penelope Cruz and Jeff Bridges appear as Belle and the transformed prince, recalling the final scene from “Beauty and the Beast.” The celebratory moment’s tagline reads, “Where a moment of beauty lasts forever.”

* As the Spirit of the Magic Mirror, Alec Baldwin joins Olivia Wilde as the Evil Queen from “Snow White and the Seven Dwarfs.” In the dark depths of her lair, the Queen has summoned the mirror’s spirit through wind and darkness to reveal the identity of a lovelier maid than she. The tagline reads, “Where magic speaks, even when you’re not the fairest of them all.”

“I’ve wanted to work with Annie my entire career,” said Wilde. “I was overwhelmed when I heard I could have this chance. This is such a great idea; to pair some of the most iconic characters from all our childhoods with the photographer who is so good at capturing icons, and that’s why I think this Disney-Leibovitz collaboration works so well together.” she added.

* Queen Latifah comes ashore as the Sea Witch, Ursula, from “The Little Mermaid.” The tagline reads, “Where memories take hold and never let go.”

“I was excited about doing this project,” said Queen Latifah. “Villains get to have all the fun!”

The portraits will appear as a special insert in the April issues of O — The Oprah Magazine, People en Español, Real Simple, Essence, and InStyle as well as the March 28 issue of People.