Pop Warner Super Bowl adds National Exposure through Multi-year Extension with ESPN Wide World of Sports Complex

Ken Potrock, Senior Vice President of Disney Sports Enterprises, and Jon Butler, Executive Director of Pop Warner Little Scholars, pose with Mickey Mouse and two Pop Warner athletes to celebrate a new 10-year contract renewal at ESPN Wide World of Sports Complex at Walt Disney World Resort in Lake Buena Vista, Fla. (Gene Duncan, photographer)

LAKE BUENA VISTA, Fla. (Aug. 4, 2011) – Youth athletes competing in the Pop Warner Super Bowl will gain additional national exposure as part of a 10-year contract renewal with ESPN Wide World of Sports Complex at the Walt Disney World Resort.

Under the contract extension, which runs through 2019, more than 40 hours of live game coverage and game action cut-ins will be shown on ESPN3.com. In addition, the Division I Midget national championship game will be aired on ESPN2 and other networks.

The expanded national coverage of the Pop Warner Super Bowl is the result of the ESPN rebranding of the 250-acre Disney sports complex, which included the addition of 40 high-definition video screens (three are jumbo screens), 56 high-definition cameras and a state-of-the-art HD and 3D Production Center with direct links to ESPN facilities in Bristol, Conn., New York and Los Angeles, which, collectively, gives more national exposure for the more than 350 events staged annually at the complex.

“We are thrilled to create more exposure nationally for the youth athletes who work so hard every season to reach the Pop Warner Super Bowl at the ESPN Wide World of Sports Complex,’ said Ken Potrock, Senior Vice President of Disney Sports Enterprises and Downtown Disney. “Expanding the opportunities to showcase America’s youth athletes is just one of the many ways we are working with our key partners, such as Pop Warner, to help take youth sports to the next level.’

The Pop Warner Super Bowl is part of the Pop Warner Little Scholars, Inc. (PWLS), the nation’s largest and oldest youth football, cheer and dance organization. The PWLS is a national non-profit organization that endorses and promotes teamwork, responsibility, leadership and scholastic achievement among young boys and girls ages 5 to 16.

“We’ve had a wonderful relationship with Disney for the past 14 years and we’re looking forward to continuing to work with them to make our event even better,” said Jon Butler, Executive Director, Pop Warner Little Scholars. “With the re-branding and impactful technical upgrades from ESPN, the ESPN Wide World of Sports Complex maintains its position as the best venue to host a youth sports event.”

Many NFL players got their starts playing Pop Warner football, including Maurice Jones-Drew (Jacksonville Jaguars), Adrian Peterson (Minnesota Vikings) and Heisman Trophy winner Tim Tebow (Denver Broncos). The NFL Players Association estimates that roughly 70 percent of current NFL players have played Pop Warner football.

This year’s 55th annual Pop Warner Super Bowl (Dec. 3-10), which includes the Pop Warner National Cheer and Dance Championships, will be held at Walt Disney World Resort for the 17th time, extending Disney’s decades-long association with the event. Walt Disney himself attended the 1959 Pop Warner title game when it was held in Anaheim, Calif.

About Pop Warner Little Scholars, Inc

Founded in 1929 and headquartered in Langhorne, Pa, Pop Warner Little Scholars is the world’s largest youth football, cheerleading and dance organization and the only youth sports organization that emphasizes academics as a prerequisite for participation. Currently there are over 400,000 children in Pop Warner organizations in 42 states, Scotland, Germany, Russia, Japan and Mexico. The NFLPA estimates that 70% of all current NFL Players got their start in Pop Warner programs. For more information on Pop Warner and its programs visit www.popwarner.com or follow Pop Warner on Twitter at http://twitter.com/Pop_Warner.

About ESPN Wide World of Sports Complex

ESPN Wide World of Sports Complex, which hosts more than 350 events a year, is the leading multi-sport venue for amateur and professional sports in the nation, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 250-acre facility features multiple competition venues, including Champion Stadium, the HP Field House, the Jostens Center, the Hess Sports Fields, a track & field facility, a tennis complex and a baseball/softball sportsplex. It is also home to the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology Group that develops ground-breaking on-air products like Ball Track and ESPN Snap Zoom, as well as development of its new 3-D television channel. In addition, the complex features 56 high-definition cameras and 40 high-definition video screens, including three jumbo screens, that can capture and display footage from any event taking place at the complex. The camera and video screens, as well as a 20-zone audio system, are controlled through the state-of-the-art HD and 3-D Production Center with direct links to ESPN facilities in Bristol, Conn., New York and Los Angeles. For more information, visit www.wdwnews.com for press releases, photos and videos. Follow us on Twitter at @DisneySports.