Just how much do YOU love Disney?

That’s a loaded question, we know. Some of us just love the special feeling we get when we watch our favorite Disney movies. Many of us associate the company with our childhood, making us feel nostalgic. Many of us just love the escape from reality that we get at Disney Parks. Whatever the case, we have a strong emotional connection to the company, a fact now backed up by a new study.
Disney recently ranked number 1 in MBLM’s Brand Intimacy Study, which is a study based on how brands affect our emotions. This is the second time since 2019 that Disney has ranked the highest in the study, which uses artificial intelligence to look at how consumers bond to specific brands.

So what exactly does this mean? It means that more people have a stronger emotional connection to Disney than they do to any other brand in the world.
“Leveraging big data and artificial intelligence takes the emotional science behind brand performance to the next level. This new methodology gives us broader and more real-time insights. We are now able to assess more authentic and vivid sentiment from consumers,” Mario Natarelli, managing partner, MBLM, said in a press release. “Media and entertainment brands continue to thrive, likely boosted by the need of providing escape, comfort, and instant gratification. Disney’s rise to the top displays the resilience of the media and entertainment industry in unprecedented times. The brand has demonstrated its ability to continue to resonate with consumers, and form deep intimate connections and relationships, even in a fragmented media landscape.”

The 2022 Study by MLBM looked at more than 1.4 billion words and analyzed them to come up with the data that showed how emotionally invested people are in specific brands. Interestingly enough, according to the study, Disney’s strongest archetype is nostalgia. Of those who write about Disney on social media or other platforms, 55.4 percent feel intimate with the brand.
So, basically, there’s a lot of love out there for Disney!
Other details about the study will be released later, so we’ll let you know what we find out! Stay tuned to AllEars for more!
Disney Guests Share Their REAL Thoughts on Genie+
Join the AllEars.net Newsletter to stay on top of ALL the breaking Disney News! You'll also get access to AllEars tips, reviews, trivia, and MORE! Click here to Subscribe!

What’s your take on this study — do you feel an intimate connection with Disney as a brand? Give us your thoughts in the comments!
Trending Now
The menus for the 2022 EPCOT Food and Wine Festival have arrived!
Disney has backed out of the Brightline deal to install a high-speed rail station in...
Check out this amazing Disney+ subscriber deal!
Disney just released PRICES for the Harmony Barber Shop in Magic Kingdom!
Tour a room at Disney's Old Key West Resort with us!
Check out how you can bypass the long lines at Star Wars Launch Bay when...
Disney World experiences a major annual pass glitch -- see the full story here.
Disney released a teaser trailer for 'Hocus Pocus 2'! Watch it here.
We stayed at the Copper Creek Villas, the Disney Vacation Club area at Disney World's...
We look at the worst restaurants in every Disney Park, as chosen by our readers!
NEW Minnie ears are coming to Disney World this year and they could be very...
Our readers share if they think Disney World Resort hotels are worth it -- do...
A new airline is now offering nonstop service to Disney World -- see if it's...
A NEW patent filed by Universal Orlando could mean exciting technology is coming to the...
We've done the research to bring you the best strollers to suit your travel needs...
What are crowds like right now at Disney World? Find out here!
There's a new change to summer travel with Delta Arilines -- see if your plans...
We've got all of the Disney menu updates from the week! Get the details here.
Although Disney World reopened quite a while ago, the parks haven't fully returned to "normal,"...
Would you ever wait more than 4 hours for a Disney World ride -- some...