NEWS: Disneyland is Creating a New Membership Program

As Disneyland continues to face prolonged closure, the resort announced that the Annual Passholder Program would be discontinued.

Health and Safety Sign

Now, Disneyland already appears to be working on a new replacement program tailored to the specific needs of guests. This new membership offering is in the works, and here’s what we know so far!

Disneyland Resort President, Ken Potrock, recently shared that a new membership offering is in development to replace the Annual Passholder program. The Orange County Register reported that this new program will serve as a combination of the original Passholder program and new, enhanced features.

Disney California Adventure

Potrock shared that the new program’s offerings will be influenced by the opinions of previous and potential Passholders. This new membership is intended to promote choice, flexibility, and value.

New Health and Safety Sign in Downtown Disney

Potrock expressed that the company is eager to receive guest feedback and shared, “Whether it’s the number of times that they visit on a product offering. Whether it’s when. Is it midweek or weekend? Is it morning or afternoon? Is it day-part oriented? It’s all of those kinds of things that we’re incredibly curious to hear back from the guests about.”

Buena Vista Street

Feedback regarding price, preferred time to visit, and visitation frequency will be provided by guests. The new program is seeking to optimize new features and experiences in relation to guests’ needs.

Buena Vista Street

Although it’s currently unclear when Disneyland will reopen, Potrock explained, “We’re going to use this time as an opportunity to develop new offerings and a new way to think about the business given the situation we find ourselves in.”

Mickey and Walt Partners Statue at Reopening!

The goal of the replacement program is to satisfy the largest number of people possible while distributing attendance between both Disney California Adventure and Disneyland.

Red Car Trolley at Disney California Adventure

As more details about this new program become available, we’ll be sure to share them with you. So, make sure to check back with us!

Have you ever been a Disneyland Passholder? Tell us in the comments!

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6 Replies to “NEWS: Disneyland is Creating a New Membership Program”

  1. Our family have been an annual pass holder for three years before the pandemic hit. Being from Arizona, we went three times a year. During Feb Thursday, Friday, and Saturday. In October Sunday, Monday, Tuesday, and Wednesday. And in December Thursday, Friday, and Saturday. Would be nice to go during those days.

  2. Yes my husband and I have been AP holders for a long time. We had the premium and it was great the opportunity to be able to go to Disneyland when ever we wanted was great since we are both retired. We love Disneyland my husband took me there on our first date we are planning to do our 50th wedding vows there in 2 years so we are hoping it’s up and running by then.

  3. I think being a SoCal Premium AP holder was the best benefit because of the option to go to Disney on a whim even for half a day before all of the tourists. So a Premium FLEX plan that allows reservations with an open option to get to visit ,say 2 or 3 x a year MAX for an UN-planned visit would be ideal for SOCal pass holders. Use up your unplanned visit passes & too bad you have to then, make a reservations.Just like the calendar dates that were blocked out, we know we couldn’t go ,but w/Premium you could. It’s going to be hard not to have the option. But that’s what happens with Disney freaks-We all love it too much!

  4. We have been Disneyland AP for 25 years and am very disappointed at the way the program was ended. Would have preferred some kind of pause offered. Hopefully they will be offering some kind of benefit for the long term AP holders on the new program.