As Disneyland continues to face prolonged closure, the resort announced that the Annual Passholder Program would be discontinued.
Now, Disneyland already appears to be working on a new replacement program tailored to the specific needs of guests. This new membership offering is in the works, and here’s what we know so far!
Disneyland Resort President, Ken Potrock, recently shared that a new membership offering is in development to replace the Annual Passholder program. The Orange County Register reported that this new program will serve as a combination of the original Passholder program and new, enhanced features.
Potrock shared that the new program’s offerings will be influenced by the opinions of previous and potential Passholders. This new membership is intended to promote choice, flexibility, and value.
Potrock expressed that the company is eager to receive guest feedback and shared, “Whether it’s the number of times that they visit on a product offering. Whether it’s when. Is it midweek or weekend? Is it morning or afternoon? Is it day-part oriented? It’s all of those kinds of things that we’re incredibly curious to hear back from the guests about.”
Feedback regarding price, preferred time to visit, and visitation frequency will be provided by guests. The new program is seeking to optimize new features and experiences in relation to guests’ needs.
Although it’s currently unclear when Disneyland will reopen, Potrock explained, “We’re going to use this time as an opportunity to develop new offerings and a new way to think about the business given the situation we find ourselves in.”
The goal of the replacement program is to satisfy the largest number of people possible while distributing attendance between both Disney California Adventure and Disneyland.
As more details about this new program become available, we’ll be sure to share them with you. So, make sure to check back with us!
Have you ever been a Disneyland Passholder? Tell us in the comments!