A Look Back at "I'm Going To Disney World!"

First Spot: Super Bowl XXI (Phil Simms, New York Giants)

Number of Spots Since Inception: 40

Chronology of “I’m going to Disney World” Spots:

2009 Super Bowl XLIII (Santonio Holmes and Ben Roethlisberger, Pittsburgh Steelers)

2008 Super Bowl XLII (Eli Manning, New York Giants)
American Idol (David Cook, Singer)

2007 Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts)

2006 Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers)

2004 Super Bowl XXXVIII (Tom Brady, New England Patriots)
Major League Baseball World Series Champions (Curt Schilling, Pedro Martinez and David Ortiz, Boston Red Sox)

2003 Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers)

2002 Super Bowl XXXVI (Tom Brady, New England Patriots)

2001 Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)
Major League Baseball home run record (Barry Bonds, San Francisco Giants)

2000 Super Bowl XXXIV (Kurt Warner, St. Louis Rams)

1999 Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos)
Women’s World Cup (United States Championship Team)

1998 Super Bowl XXXII (John Elway, Denver Broncos)
Major League Baseball home run record (Mark McGwire, St. Louis Cardinals)

1997 Super Bowl XXXI (Desmond Howard, Green Bay Packers)
Holiday Gift-Giving (Santa Claus)

1996 Super Bowl XXX (Emmitt Smith, Dallas Cowboys)

1995 Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)

1994 Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)
Winter Games XVII (Nancy Kerrigan, U.S. Figure Skater)

1993 Super Bowl XXVII (Troy Aikman, Dallas Cowboys)
Stanley Cup (Patrick Roy, Montreal Canadiens)

1992 Super Bowl XXVI (Mark Rypien, Washington Redskins)

1991 Super Bowl XXV (Ottis Anderson, N.Y. Giants)
NBA (Michael Jordan, Chicago Bulls)

1990 Super Bowl XXIV (Joe Montana, San Francisco 49ers)
Graduation (Jim Thompson of Temple University, and
Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College)

1989 Super Bowl XXIII (Joe Montana, San Francisco 49ers)
NHL (Al MacInnis, Calgary Flames)
NBA (Joe Dumars, Detroit Pistons)

1988 Super Bowl XXII (Doug Williams, Washington Redskins)
Miss America (Gretchen Carlson)
World Series (Orel Hershiser, L.A. Dodgers)
NBA (Kareem Abdul-Jabbar, L.A. Lakers)

1987 Super Bowl XXI (Phil Simms, N.Y. Giants)
America’s Cup (Dennis Conner)
NBA (Magic Johnson, L.A. Lakers)
World Series (Frank Viola, Minnesota Twins)

The Super Bowl has been the catalyst for the most “I’m going to Disney World” spots (22)
There have been four “I’m going to Disney World” repeaters: Joe Montana (1989 and 1990), Emmitt Smith (1994 and 1996), John Elway (1998 and 1999) and Tom Brady (2002 and 2004).

“I’m going to Disney World” spots immediately following the Super Bowl have featured non-Super Bowl MVPs eight times: 1989, 1995 (shared), 1996, 1998, 1999 (shared), 2001, 2003 and 2007.