“Bee-ing” There – A Look at “a bug’s land”

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The area of Disney California Adventure known as “a bug’s land”, is now closed – it will be re-imagined into a Marvel Super Heroes land scheduled to open in 2020. “a bug’s land”, which contained the new Flik’s Fun Fair area, opened on October 7, 2002. The existing It’s Tough to be a Bug attraction … Continue reading "“Bee-ing” There – A Look at “a bug’s land”"
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Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness

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Disney Consumer Products and Interactive Media (DCPI) has announced a new campaign designed to appeal to all types of buyers: “Marvel Heroes Come in All Sizes.” Of course, from a business standpoint, this kind of marketing strategy is important to appeal to a wide range of consumers for the variety of cool Marvel products in … Continue reading "Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness"
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Walt Disney World guests can buy Toy Box Starter Pack for Disney Infinity 2.0 early

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Gamers and Disney fans (and, of course, their parents), are you counting the days until the Toy Box Starter Pack for Disney Infinity 2.0 hits store shelves? (For those who haven’t marked their calendars, that’s Tuesday, Nov. 4.) If you happen to be in Orlando, though, you actually can purchase the new game a few … Continue reading "Walt Disney World guests can buy Toy Box Starter Pack for Disney Infinity 2.0 early"
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