Disney launches Magic of Storytelling campaign to benefit First Book charity

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Who better to launch a Magic of Storytelling campaign than some of the best storytellers around? I am, of course, talking about the creative folks at The Walt Disney Company. The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney-ABC Television Group to help First Book put new books into the … Continue reading "Disney launches Magic of Storytelling campaign to benefit First Book charity"
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The Avengers assemble on new app and other Disney products

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Evidently, The Hulk isn’t the only one who can smash things. Joss Whedon’s film version of Marvel’s “The Avengers’ pulverized the former record for a domestic opening weekend. With more than $200 million taken in for its U.S. debut, the blockbuster film ushered in the summer movie season and showed just how popular Captain America, … Continue reading "The Avengers assemble on new app and other Disney products"
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Disney debuts reading apps for children of different ages

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In recent weeks, Disney has released a versatile group of digital apps based on classic characters. Most work on all Apple devices — the iPad, iPhone and iPod touch. My 7-year-old daughter and 9-year-old son tested a group of beautifully illustrated storybooks with me. The “The Lion King: Timon’s Tale” and “Tangled: Storybook Deluxe” are the … Continue reading "Disney debuts reading apps for children of different ages"
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