The Wonderful World of Disney Has a Long History With the Wonderful World of Oz

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The Wizard of Oz was released in 1939 and became one of MGM Studios most profitable ventures. The movie was based on the literary works of L. Frank Baum. Two years before the release of The Wizard of Oz, Walt Disney expressed interest in purchasing the rights to Baum’s stories. But with work on Snow White and the Seven Dwarfs and Pinocchio occupying all of his studio’s attention, Walt passed on pursuing Baum’s works until 1954.
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Like a Freak Snow Storm, the Incredible Success of ‘Frozen’ Caught Disney Off-Guard

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You’d be surprised to learn that even the creative minds at Disney can be caught off-guard at times. The first inkling I got of that phenomenon came with the unexpected success of the Turtle Talk with Crush attraction in The Seas with Nemo and Friends pavilion at Epcot. The Nemo-themed show, which features live interaction with lovable turtle dude named Crush, was – and still is – a big hit. Another “Don’t look now, but we have a big hit on our hands” moment came in the weeks after the movie "Frozen" was released in late 2013.
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It’s Tough to be a Bug! Proves it’s Tough to be an Imagineer

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It’s tough to be an Imagineer. For every show or attraction that the members of the Walt Disney Company’s creative wing dream up, there are dozens of their ideas that get rejected. Indeed, the evolution of an attraction can be almost as thrilling as the attraction itself. Take the It’s Tough to be a Bug! … Continue reading "It’s Tough to be a Bug! Proves it’s Tough to be an Imagineer"
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