Squishmallows and Build-A-Bear are facing off!
![](https://allears.net/wp-content/uploads/2023/09/2023-wdw-disney-springs-build-a-dino-6-700x525.jpg)
Both companies have sued the other over their plushes. We are diving into the stuffing and finding out what these lawsuits are all about.
Jazwares, which is the Berkshire Hathaway-owned company that produces Squishmallows, sued Build-A-Bear on Monday, February 12th saying that Build-A-Bear infringed on their intellectual property rights.
![](https://allears.net/wp-content/uploads/2022/03/2022-wdw-dak-animal-kingdom-island-mercantile-turning-red-pink-squishmallow-2-700x525.jpg)
Jazwares is taking aim at Build-A-Bear’s line of plushes called SKOOSHERZ™. Jazwares claims the SKOOSHERZ™ are a knockoff of their Squishmallows.
![](https://allears.net/wp-content/uploads/2024/02/2024-squishmallows-peek-a-pooh.png)
Jazwares stated that Build-A-Bear “blatantly and intentionally undermined its goodwill and created substantial confusion among consumers by copying Squishmallows’ look and feel.” Among the similarities, Jazwares claims that SKOOSHERZ™ had similar “simplified Asian style Kawaii faces, and “velvety velour-like fabric.”
![](https://allears.net/wp-content/uploads/2024/02/2024-squishmallows-refalo.png)
Let’s take a look at some of the SKOOSHERZ™ plushes for comparison:
![](https://allears.net/wp-content/uploads/2024/02/2024-skoosherz-pink-axolotl-700x550.png)
In return, Build-A-Bear also sued Jazwares on Monday, February 12th. Build-A-Bear claims they have made it clear who produced the SKOOSHERZ™ and that this new line of products are based on their existing plushes.
![](https://allears.net/wp-content/uploads/2024/02/2024-skoosherz-spring-green-frog-700x526.png)
The SKOOSHERZ™ plushes were launched on National Hug Day (January 21st), in anticipation of Valentine’s Day. Build-A-Bear currently offers 5 different characters on their website.
Only time will tell what happens between these two companies as the face off.
Stay tuned to AllEars for even more souvenir news!
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How similar do you think these plushes are? Let us know in the comments!
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