The Walt Disney Company has been in the news quite a lot recently.
Disney’s handling of Florida’s “Don’t Say Gay” bill was widely criticized, even prompting employee protests. Then, the Florida government decided to take away Disney World’s Reedy Creek District status. And now, all of this seems to have hurt Disney’s reputation, according to a new poll.
The Walt Disney Company fell 28 spots on the Axios Harris Poll 100 this year, according to The Washington Times. The poll ranks the “most visible brands in America” by using a survey with questions about trust, ethics, growth, products/service citizenship, vision, and culture.
Disney is now ranked at number 65, when it was previously number 37 in 2021. It is now listed in the “Good” category. Last year, the company was in the “Very Good” category.
“Disney’s about-face shows the reputational hit that comes when the public perceives you as being calculating rather than clear in what you believe in and stand for,” said Harris Poll CEO John Gerzema, according to The Washington Times.
Recently, Disney has been criticized for failing to initially speak out about Florida’s “Don’t Say Gay” bill as well as their eventual response to the bill being signed into law. There has also been a lot of back and forth between Disney and Florida’s Governor, Ron DeSantis.
On the top of the Axios Harris Poll 100 for 2022 is Trader Joe’s, followed by HEB Grocery, Patagonia, and The Hershey Company.
Stay tuned to All Ears for more Disney news and updates.